
Umama Mohsin
Marketing Manager
Experienced Marketing and Communications Strategist with Expertise in Data-Driven Strategies
Summary
Experienced Marketing and Communications Strategist with 10+ years in digital marketing, IMC, and brand management. Proven expertise in developing data-driven strategies, optimizing omni-channel campaigns, and leading teams to enhance ROI and brand awareness through SEO/SEM, content strategy, social media, and marketing automation.
Experience
Campus Radar
Marketing Co-ordinator - Part Time (Remote) (2025 - current)
Developing integrated marketing campaigns targeting the education sector, managing content strategy, executing SEO-driven blog strategies, designing advertising materials, and achieving increased ad space engagement.
Hive Social
Account Manager - Part Time (Remote) (2024 - current)
Acting as the primary client contact, managing onboarding post-sale, overseeing approvals and strategy walkthroughs, facilitating smooth transitions, and escalating support issues for resolution.
MC Marketing
Content Creator (Social Media) - Part Time (2024 - 2024)
Creating engaging social media content for clients, managing multiple accounts, developing editorial plans, tracking metrics, and collaborating with clients to align content with brand goals.
IPAK Group - Dubai, UAE
Marketing Manager - Full Time (2023 - 2024)
Directing digital marketing strategies, executing integrated marketing plans, creating high-quality content, collaborating with sales for lead generation, refining brand positioning, and ensuring brand consistency.
Taghleef Industries - Dubai, UAE
Marketing Manager - AMEA & APAC - Full Time (2020 - 2021)
Collaborating with sales teams, executing targeted marketing plans, managing regional budgets and orders, creating marketing materials, organizing events, and contributing to global marketing activities.
Freelance - Dubai, UAE
Digital Marketing Manager - Part Time (2020 - 2021)
Managing content for various platforms, optimizing social media presence, executing content strategies, spearheading product campaigns, optimizing brand visibility, and utilizing advanced tools efficiently.
AdinB - Abu Dhabi, UAE
Sales and Marketing Manager - Full Time (2013 - 2019)
Developing comprehensive strategies, conducting budget analysis, leading recruitment and training, engaging with clients, delivering presentations, and staying updated on marketing trends.