Umama Mohsin

Umama Mohsin

Marketing Manager

Experienced Marketing and Communications Strategist with Expertise in Data-Driven Strategies

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About

Experienced Marketing and Communications Strategist with 10+ years in digital marketing, IMC, and brand management. Proven expertise in developing data-driven strategies, optimizing omni-channel campaigns, and leading teams to enhance ROI and brand awareness through SEO/SEM, content strategy, social media, and marketing automation.

Experience

Campus Radar

Marketing Co-ordinator - Part Time (Remote) (2025 – Present)

Developing integrated marketing campaigns targeting the education sector, managing content strategy, executing SEO-driven blog strategies, designing advertising materials, and achieving increased ad space engagement.

Hive Social

Account Manager - Part Time (Remote) (2024 – Present)

Acting as the primary client contact, managing onboarding post-sale, overseeing approvals and strategy walkthroughs, facilitating smooth transitions, and escalating support issues for resolution.

MC Marketing

Content Creator (Social Media) - Part Time (2024 – 2024)

Creating engaging social media content for clients, managing multiple accounts, developing editorial plans, tracking metrics, and collaborating with clients to align content with brand goals.

IPAK Group - Dubai, UAE

Marketing Manager - Full Time (2023 – 2024)

Directing digital marketing strategies, executing integrated marketing plans, creating high-quality content, collaborating with sales for lead generation, refining brand positioning, and ensuring brand consistency.

Taghleef Industries - Dubai, UAE

Marketing Manager - AMEA & APAC - Full Time (2020 – 2021)

Collaborating with sales teams, executing targeted marketing plans, managing regional budgets and orders, creating marketing materials, organizing events, and contributing to global marketing activities.

Freelance - Dubai, UAE

Digital Marketing Manager - Part Time (2020 – 2021)

Managing content for various platforms, optimizing social media presence, executing content strategies, spearheading product campaigns, optimizing brand visibility, and utilizing advanced tools efficiently.

AdinB - Abu Dhabi, UAE

Sales and Marketing Manager - Full Time (2013 – 2019)

Developing comprehensive strategies, conducting budget analysis, leading recruitment and training, engaging with clients, delivering presentations, and staying updated on marketing trends.

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