Summary
I develop and execute comprehensive marketing strategies with a focus on end-to-end campaigns that drive engagement, lead generation, and business growth. My experience spans digital marketing, branding, and sales alignment, ensuring that every campaign delivers measurable results.
I specialize in full-funnel marketing, combining marketing automation, paid advertising, content marketing, and analytics to optimize performance. Passionate about turning technical concepts into compelling brand stories, I focus on aligning marketing efforts with real business outcomes. Let’s connect and discuss how strategic marketing can drive your growth! 🚀
Experience
The Skin Lab
eCommerce Coordinator (2025 - current)
Designed and executed Instagram Reels, Stories, and educational video scripts tailored to target demographics (25–45-year-old female audience).
Managed email marketing campaigns in Klaviyo, implementing segmentation and automated flows to boost open rates and repeat purchases.
Coordinated Google Ads and Meta campaigns, tracking performance in GA4 and optimising creative and targeting for ROI.
Created branded marketing collateral, including digital brochures, infographics, and campaign visuals for seasonal product launches.
Analysed customer behaviour and sales trends, using insights to refine content calendars and promotional strategies.
Synapse
Marketing Specialist (2024 - 2025)
• Developed and executed a targeted marketing strategy for Synapse Training, promoting e-training programs on brain injury awareness and management.
• Designed and implemented integrated campaigns across Google Ads, LinkedIn, Meta, and other platforms, achieving measurable improvements in engagement and conversions.
• Created and maintained email retargeting campaigns using Salesforce and Pardot to enhance lead nurturing and conversion rates.
• Leveraged campaign analytics to optimize performance and provide actionable cross-departmental decision-making insights.
Schneider Electric
Channel Marketing Leader CIS (2019 - 2024)
Led digital transformation project optimizing distributor engagement and sales performance. Managed digital marketing activities resulting in increased lead generation and conversion rates. Orchestrated successful European Digital Campaign and Russian Market Integration Initiative.
Schneider Electric
eCommerce Leader (2018 - 2019)
Spearheaded e-commerce strategy, expanding online presence and channels. Increased online sales by 65%. Implemented data-driven approach to optimize online product placements.
Qualifications
Marketing Specialist (2024)
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