Sonia Shillington
Chief Marketing Officer
Results-driven Chief Marketing Officer with expertise in brand growth, data-driven decisions, and stakeholder relations.
Summary
Chief Marketing Officer with 9 years of experience driving brand growth and commercial strategy across various industries. Skilled in marketing, data-led decision making, team leadership, stakeholder influence, and budget management. Recognized for translating vision into high-impact outcomes, building sustainable growth, and fostering lasting stakeholder relationships. Experienced in B2B/B2C marketing, SEO, SEM, paid media, leadership, and partnership strategies.
Experience
Sosh Co.
Founder & Fractional CMO (2023 - current)
Founder and principal advisor providing CMO-level marketing leadership to various organizations. Accountable for brand strategy, demand generation, and marketing performance. Develops integrated marketing programs, coaches internal teams, and partners with founders for strategic counsel.
LCC Group
Marketing Director/Agency Director (2021 - 2023)
Senior leadership role overseeing client relationships, strategic planning, and delivery quality. Responsible for client management, team leadership, campaign analysis, and profitability management. Led multidisciplinary teams and contributed to client retention and growth.
Humanity Health Group
Chief Marketing Officer (2020 - 2021)
Stabilised and rebuilt marketing function in a multi-brand organization. Built marketing capability, led parent company rebrand, established marketing operations, governance, and prioritisation models. Partnered with founders for workforce engagement strategies.
Tourism Noosa
Head of Marketing & Events (2019 - 2020)
Led domestic and international marketing strategy for Noosa region, driving record visitation and economic impact. Developed annual marketing strategy, led digital transformation, and maintained relationships with stakeholders. Provided executive creative leadership and led a multidisciplinary team.
Mercedes-Benz Brisbane
Head of Marketing & CX (2017 - 2019)
Led marketing and customer experience for a prominent Mercedes-Benz dealership. Achieved #1 luxury market share in Brisbane, increased lead generation, and enhanced brand positioning. Established CX frameworks, managed partnerships, and provided senior leadership to enhance team performance.