Samira Patel

As the Director of Social Studio, I lead marketing strategy and execution for multiple brands across B2B, B2C, and D2C markets. I manage a marketing budget of around $140k annually, overseeing content creation, automation, and performance across channels. I’ve helped clients grow their customer base by an average of 10,000 new users per month through paid campaigns. I also handle brand collaborations, merchant onboarding, and ensure our content - from EDMs to social media — reflects each client’s goals and identity. What drives me most is seeing how data, creativity, and teamwork come together to create real business growth.

In this role, I managed digital content and communications for The Instant Group’s APAC market. I collaborated with marketing and sales teams to develop data-driven campaigns that improved engagement and visibility. I handled social media content, property listings, and reporting using Power BI - translating insights into actionable strategies. Working with global teams taught me the importance of maintaining a consistent brand voice while adapting content to local audiences.

As Social Media Manager, I handled day-to-day content planning, creation, and scheduling across multiple platforms. I enjoyed crafting engaging posts that reflected the brand’s personality and resonated with our audience of over 50,000 followers. I worked closely with designers and photographers to produce cohesive visuals and regularly reported on analytics to refine our strategy. It was a fast-paced, creative environment that strengthened my ability to combine storytelling with measurable results.

During my internship at Ministry of Style, I supported the digital marketing team with content creation, influencer outreach, and campaign management. I helped grow our Pinterest audience to over 190,000 monthly viewers by producing visually appealing and trend-aligned content. I also gained hands-on experience in research, content scheduling, and analytics — sparking my passion for data-led creativity in digital marketing.