Salvatore Britti

Senior Product leader with 10+ years of experience turning fragmented property data into real-time usable products for consumers, sellers and platform owners. I scaled property platforms and marketplaces from scratch, drove roadmaps and led squads serving 2.5M monthly active users across web and mobile apps in Indonesia, Philippines, Cambodia and PNG.

I bring deep expertise in product strategy spanning from competitor analysis to product road-mapping executed with agile and waterfall delivery. I’ve assembled and led large cross-functional teams across web and app engineering, design, QA and data analysts delivering high-impact initiatives for consumers, vendors and platform owners providing monthly OKR reports to stakeholders.

Achievements:

• Launched first class marketplace and real estate react native mobile apps in Indonesia, Philippines and Cambodia attracting 2.5M MAU
• Unified 50+ real time consumers data events into one CRM creating 360° user profiles that lifted lead-to-sale conversion by over 34%
• Integrated LLM-powered APIs for auto-generated listings and media, cutting time-to-publish 60% and introducing listing scores to boost data completeness
• Re-engineered the listing-ranking algorithm with event-driven architecture assigning each listing a score based on multiple factors doubling consumer sessions
• Led 15 engineers, product, design & SEO specialists; ran remote agile cadence using tools such as Jira, Asana, Slack and Google Meet
• Established a governance framework for monthly product health reviews, enabling faster go/no-go decisions and risk-mitigation plans in roadmap delivery
• Implemented a mobile peer-to-peer centralised chat system between consumers and agents feeding data directly into the CRM app with AI automations
• Built a credits-based monetisation model linking high-value leads to eligible agents with ability to spend credits to reveal users’ contact details