Richard Kelsey
Chief Marketing Officer
Experienced Digital Transformation Leader & Marketer with $6M Revenue Growth
Summary
Accomplished digital transformation and marketing leader with 16+ years of experience in scaling ecommerce operations, driving $6M revenue growth, and balancing brand building with operational excellence. Proven expertise in marketing and technology initiatives, including platform migrations, AI tools implementation, and successful M&A executions. Recognised for top industry awards and leadership roles in retail associations.
Experience
Retail Drinks Australia
Board Member (2019 - 2025)
Elected board member shaping advocacy agenda for digital & online liquor retailers, supporting national industry missions.
Brewquets
Director (2018 - 2024)
Transformed gift delivery business, achieving 6X revenue growth through digital transformation and successful integration with Beer Cartel for supply chain efficiencies.
Beer Cartel
CEO & Director (2009 - 2025)
Co-founded and scaled Australia's #1 online craft beer store to $6M revenue with successful exit. Led platform migrations, raised significant funding, and managed operations through COVID. Delivered technology projects and marketing strategies driving revenue growth and brand authority.
BDRC Jones Donald
Consultant (2008 - 2013)
Managed projects for blue-chip clients, designed research methodologies, and led digital engagement strategies.