Priya J
Marketing Strategist
Fractional CMO for SaaS & B2B Brands Building High-Performance Marketing, Sales & Automation Engines
Summary
SaaS Growth Consultant | B2B Marketing & Sales Strategist | CRM & Automation Expert
I help B2B businesses, service providers and fast-growing SaaS companies build predictable revenue through smarter marketing systems, streamlined sales processes and high-performance automation.
As a Certified GoHighLevel CRM Admin and founder of multiple tech-enabled agencies, I specialise in transforming complex customer journeys into clear, scalable growth engines. My clients choose me when they’re ready to replace scattered tools, stop relying on guesswork, and build a system that consistently attracts, nurtures and converts high-quality leads.
What I Bring to the Table
✔ SaaS & B2B Go-to-Market Strategy
Structuring offers, funnels and acquisition systems that bring in qualified leads and shorten the sales cycle.
✔ End-to-End CRM Architecture (HighLevel Expert)
Building high-performing CRM ecosystems for sales teams, coaches, consultants, recruiters and service businesses.
✔ Marketing Automation & Sales Enablement
Creating workflows, lead-scoring models, nurture journeys, appointment systems and post-sale retention sequences.
✔ Pipeline Visibility & Revenue Intelligence
Helping founders and teams gain clarity on bottlenecks, conversion points and ROI to drive better decisions.
✔ Funnel Design & Conversion Strategy
Websites, landing pages, webinars, nurture sequences and content frameworks that turn strangers into sales conversations.
✔ White-Label Implementation Partner for Agencies
Supporting agencies that need backend delivery, tech setup or predictable fulfilment without hiring full-time staff.
Industries I Serve
- SaaS & Technology
- B2B Service Providers
- Professional Services
- Coaches, Consultants & Education Brands
- Recruitment & Workforce Solutions
- Real Estate, Property & Finance
Why Clients Work With Me
- I combine strategy + execution, not just one or the other.
- I build systems that reduce founder dependency and create predictable growth.
- I bring technical depth, marketing intelligence and clarity to complex problems.
- I’ve helped businesses across Australia, NZ, the US and the Middle East grow using a simple principle:
- “Systems scale. Chaos doesn’t.”
Ideal Engagements
- SaaS onboarding & implementation
- CRM audits, setup & migrations
- HighLevel automation builds
- B2B lead generation systems
- Webinar & funnel campaigns
- End-to-end marketing & sales optimisation
- White-label projects for agencies
Experience
Pivot 2 Thrive Pty Ltd
Director (2021 - current)
Pivot 2 Thrive is a leading marketing agency in Brisbane, located at 154 Melbourne Street, South Brisbane dedicated
to empowering Australian businesses through robust CRM solutions and dynamic lead management systems.
We specialize in delivering top-tier Go HighLevel CRM setups, marketing automation services, and AI-driven
Lead generation tailored for small businesses. Our comprehensive suite of services includes social media marketing,
effective lead generation strategies, and innovative marketing tools designed to accelerate growth. Whether you're
looking for expert CRM solutions or cutting-edge marketing strategies, Pivot 2 Thrive is your ultimate partner
for business success and growth in Australia
Key Responsibilities:
• Social Media Marketing & Lead Conversion Strategy: Proficient in using social media platforms to capture leads and integrate CRM campaigns that nurture and convert.
• Multi-Channel Campaign Strategy: Experience aligning email, SMS, and social media to optimize customer engagement and support the entire lead lifecycle from capture to conversion.
Achievements:
• Increased a client's webinar attendance by 80%, surpassing the expected 250 registrations to achieve 449 attendees through strategic CRM and marketing initiatives. Maintained an average of 400 attendees across subsequent webinars, demonstrating consistent engagement and effective lead nurturing.
• Successfully launched a complex annual membership program that included 11 distinct products and customized coaching call allocations. Managed automated renewals with reset coaching allocations, and strategically provided upsell and downsell access to specific products, enhancing client engagement and revenue.
• Boosted weekly email open rates to 68% and maintained a conversion rate of 18-24% consistently, through targeted email content and A/B testing, showcasing effective CRM-driven campaign strategies.
Qualifications
PhD (2015)
India