Monique Valentine

Campaign Management - Direct multi-platform paid media campaigns, including BAU/always-on and seasonal campaigns, across Meta, programmatic, Google Ads, YouTube, Apple Search, and TikTok. Successfully delivered measurable results for high-profile clients such as CamperMate, Fink, Bet Right and News Perform (Punters & Sports Today) driving awareness, app installs, conversions and revenue growth

Budget Oversight - Manage monthly advertising budgets, ensuring efficient budget pacing and optimal ROI across multiple client accounts

Strategy & Planning - Develop and execute data-driven campaign strategies, including copy creation, creative assets, audience segmentation, and targeting to align with client objectives

Performance Analysis - Produce detailed campaign reports with actionable insights, analysing KPIs to inform optimisation strategies.

Client & Stakeholder Management - Serve as the trusted client partner and voice within the agency, leading strategy meetings to ensure alignment, transparency, and success.

Team Collaboration - Coordinate with cross-functional teams, including graphic designers, web developers, and other paid media specialists, to ensure seamless end-to-end project execution and delivery

Project Management - Oversee project workflows, briefing creative and technical teams while monitoring timelines and deliverables to meet client expectations

Media Buying - Execute and optimise campaigns on Meta, Google, Apple Search and TikTok, ensuring budget efficiency and campaign success

Managed branding guidelines across Brite, Bar None, and Kyn, ensuring consistency across all channels.

Led influencer and PR campaigns across AU, UK, and USA, including seeding, negotiating, briefing, and managing thousands of influencers and creators. Oversaw product ordering, relationship nurturing, and ensured all deliverables were met.

Collaborated with Marketing and Sales teams to develop and execute campaigns aligned with sales and marketing calendars, including NPD launches and catalogue sales.

Strategised, curated, and managed content for Instagram, Facebook, and TikTok.

Created graphics and videos for social media channels using Canva to drive engagement and support campaigns.

Managed online community engagement and customer service across social media and email platforms, ensuring prompt responses and positive experiences.

Collaborated with and managed external agencies to execute projects and deliver outcomes on time.

Maintained and organised asset libraries for each SKU, collating new assets from photoshoots and distributing them to retailers as needed.

Supported key retailers across AU and USA, including Woolworths, Chemist Warehouse, Priceline, Kmart, Coles, Walmart, CVS Pharmacy, Sally Beauty, Nordstrom, Ulta, Amazon, and Superdrug, aligning with fiscal year promotional requirements.

Analysed campaign data and market research, delivering insights and performance reports to management.

Managed digital strategy, including content creation, social media planning, media buying, creative production, and optimisation.

Developed and executed campaigns, providing creative direction, monitoring, and ongoing optimisation.

Supported client briefs, media plans, and strategies to enhance client communications and new launches.

Oversaw affiliate and publisher partnerships, performance reporting, and identified new channel opportunities.