Michelle Fragar
Marketing Strategist
Experienced Ex-CMO with a Passion for Customer-Centric Growth and Strategic Planning
Summary
Dynamic and passionate ex-CMO with 26 years of experience in marketing and business strategy, excelling at Senior Management level in Fortune 100 and ASX 200 companies. Skilled in customer-centric growth, strategic planning, and commercial acumen. Successfully founded and grew an award-winning business, specialising in healthcare, global affairs, and AI innovation. Recognised with multiple awards for marketing excellence and leadership. Actively involved in industry bodies and awards judging.
Experience
Brandit
CMO & Director (2016 - current)
Founded and scaled BRANDiT into one of Australia’s leading boutique marketing strategy agencies. I work directly with SMEs and global companies to craft brand strategies that drive commercial growth, customer-centric funnels, and long-term market positioning.
Delivered award-winning campaigns in health, manufacturing, and finance sectors
Led national ASBAS program consulting, supporting hundreds of Australian SMEs
Drove full-funnel strategies for global clients including GE HealthCare
Blended corporate structure with agency agility to create cost-effective solutions
RAW JAFFA
Corporate Marketing Manager (2015 - 2016)
Co-founded and operated a successful food business, managing product development, branding, and retail partnerships. Experience here deepened my appreciation for grassroots innovation and sustainable business practices.
Astute Financial
Marketing Manager (2015 - 2016)
Managed brand and marketing direction across the finance group’s multi-brand portfolio. Supported expansion efforts and aligned visual identity with growth strategy.
Built scalable campaigns targeting B2C lending products
Refined internal marketing operations to boost lead conversion efficiency
Bradken (Hitachi Group) - Australia & Global
Corporate Marketing Manager (CMO Role) (2005 - 2014)
Served as head of global corporate marketing for a major ASX-listed engineering company. Led strategic planning, branding, digital transformation, and M&A communications.
Spearheaded global rebranding projects post-acquisition
Developed and implemented international brand guidelines
Delivered internal comms strategy across 3 continents
BOSCH (Brisbane)
Marketing Communications Manager (2003 - 2005)
Managed national comms strategy for one of the world’s most trusted industrial and consumer brands. Focused on product marketing, channel support, and brand integrity.
Supported launch of new commercial product lines
Developed integrated campaigns with high ROI across B2B/B2C
Douglas Partners (Sydney)
Marketing Coordinator (2000 - 2002)
Oversaw marketing for an environmental and geotechnical consultancy. Introduced new tools for stakeholder engagement, events, and branding.
Electroboard (Sydney)
Marketing Assistant (1999 - 2000)
Started my career supporting the sales and marketing team in the AV technology space—an invaluable foundation for all that followed.