Melissa Tunggadjaja
Digital Marketing Strategist
6+ years in digital content & strategy, sales and events management. Elevates brands, drives events across marketing, finance, media, and education.
Summary
Melissa Tunggadjaja is an accomplished professional with expertise in business development, sales, events management, market research, project management, and content creation, including social media, photography, and videography. A Bachelor of Commerce graduate from The University of Melbourne, Melissa excels at elevating premium brands, driving client retention, and refining visual content.
Her career highlights include leading successful campaigns for high-end businesses and orchestrating major events. Melissa's experience spans diverse sectors, including digital marketing, sales, media, food and beverage, and health technology, demonstrating her adaptable and impactful approach. She consistently achieves results that maximise efficiency and deliver significant impact.
Experience
My Wealth Solutions
Digital Marketing & Content Specialist (2024 - 2025)
Developed and implemented comprehensive content strategies, managed email marketing campaigns, drove organic growth through SEO practices, and created engaging social media content. Managed website content using WordPress and utilised data-driven analytics for content optimisation.
PT Ruang Kreasi Estetika (Shrooms Haircare)
Business Development Manager (2022 - 2023)
Managed paid advertising campaigns, led TikTok live streams for brand visibility, developed comprehensive content strategies, and drove business development across channels. Managed B2B partnerships and revenue growth.
NY. ALI Cakes
Marketing Manager (Hospitality) (2019 - 2022)
Executed B2B and B2C sales strategies, optimised e-commerce operations, created visual content, directed branding initiatives, and coordinated sustainability projects. Managed brand visibility and website traffic.
Forbes, Forbes Life & ELLE Magazine
Sales & Events Executive (Media) (2018 - 2019)
Collaborated on advertorial partnerships, managed high-profile events, executed KOL digital campaigns, maintained CRM systems, managed social media content and translations. Led successful digital promotions and event coverage.
iGroup Australasia
Sales & Events Executive (Academic Publishing & Library Tech) (2017 - 2018)
Demonstrated expertise in digital content creation, strategic marketing, event management, and sales. Proven track record of writing, proofreading, and editing EDMs and LinkedIn newsletters, leading to a 20% increase in email open rates. Achieved the top sales award in 2017 within the ANZ team, consistently exceeding sales targets by 15%.
Successfully managed academic publication events, achieving 95% positive attendee feedback. Drove a 200% increase in event attendance through strategic LinkedIn campaigns, resulting in a 30% rise in lead generation. Additionally, propelled a 40% increase in event registrations through social media and email marketing for health technology events.
Proficient in leveraging LinkedIn Campaign Manager, Mailchimp (or similar EDM software), and in-house CRM software to maximise efficiency and achieve impactful results.
Qualifications
Bachelor of Commerce (2016)
University of Melbourne