Summary
I help businesses make sense of their marketing—so it delivers clarity, traction, and real commercial results.
With 20+ years of experience across local and global markets, I’ve led brand transformations, launched successful products, and built high-performing teams across FMCG and pharmacy. Along the way, I’ve worked on some of Australia’s most recognisable brands—Nature's Own, Strepsils, Gaviscon, Clearasil, Continental, and Supercoat, to name a few.
I understand what it takes to get a brand growing again—whether that’s in the grocery aisle or over the pharmacy counter. My approach is calm, strategic, and commercial. I build momentum, align teams, and help leadership move from indecision to confident execution.
I’m most valuable to businesses at a crossroads—scaling up, repositioning, or simply needing their marketing to finally start pulling its weight. I love working with founders and leadership teams to bridge the gap between strategy and execution in a way that’s focused, sustainable, and human.
What drives me?
That moment when a team moves from second-guessing to certainty. When things click, energy lifts, and people feel proud of what they’re building. That’s the power of good marketing leadership.
Experience
BrightGrain
Founder & Fractional CMO (2025 - current)
Founded a purpose-led consultancy helping organisations unlock growth through brand transformation, strategic reset, and marketing capability uplift. Operate as a fractional CMO across sectors, providing P&L-aligned marketing strategies, brand frameworks, and capability development for growth-focused organisations.
Current client work:
• Appointed by the CEO to lead a full marketing reset, including brand repositioning, capability assessment, and strategic roadmap to rebuild relevance with trade and consumer audiences.
• Co-led innovation workshops for a leading member-owned mutual organisation, shaping new growth initiatives.
• Delivered executive-level advisory and capability-building engagements, embedding marketing effectiveness and long-term value creation.
Sanofi Consumer Healthcare
Region Marketing Manager (2024 - 2024)
Led Nature’s Own team, exceeded sales targets, achieved +50% YoY growth in Mental Wellness, and launched new products. Led sustainability efforts and cross-functional teams for campaign execution.
Sanofi Consumer Healthcare
Global Brand Marketing Manager (2023 - 2024)
Led global reinvention of a top vitamin brand across multiple markets. Developed and executed a new brand strategy, campaign, and packaging redesign. Managed a large wellness portfolio.
Sanofi Consumer Healthcare
Marketing Excellence Lead (2021 - 2024)
Developed global training programs, upskilled marketing staff, and facilitated online and face-to-face training sessions. Designed award-winning Elevated Creative training programs.
Sanofi Consumer Healthcare
Group Marketing Manager (2021 - 2023)
Oversaw a $219M wellness portfolio, led brand positioning and innovation. Spearheaded brand repositioning, launched new campaigns, and mentored a team of marketers.
Sanofi Consumer Healthcare
Senior Brand Manager - Nature's Own (2020 - 2021)
Managed Nature’s Own brand with complete P&L responsibility. Led successful campaigns, collaborated with partners, and navigated challenges like COVID-19 impact.
Sanofi Consumer Healthcare
Senior Brand Manager (2019 - 2019)
Managed Cenovis brand with P&L responsibility, launched new products, and led packaging changes across 50 products.
Neurosensory
Manager - Customer Strategy & Marketing Manager (2017 - 2019)
Formulated and executed strategic direction, optimized client retention strategies, and increased referral growth. Led a team and launched digital marketing strategies.
Sanofi Consumer Healthcare
Global Marketing Manager (2014 - 2017)
Oversaw mobility segments in core markets, launched global strategies, led studies, and implemented improvement plans in multiple regions.
Sanofi Consumer Healthcare
Global Marketing and Innovation Manager (2014 - 2015)
Started marketing and innovation for CHC and Diabetes divisions. Led cross-promotion opportunities.
Sanofi Consumer Healthcare
Senior Brand Manager (2011 - 2014)
Handled brand responsibilities in the healthcare sector. Developed and executed marketing strategies.
Spectrum Marketing Consultants
Owner/Director (2007 - 2011)
Owned and directed a marketing consultancy firm, overseeing various client projects.
Reckitt Benckiser/Boots Healthcare International
Senior Brand Manager (2004 - 2007)
Managed brand responsibilities for Reckitt Benckiser/Boots Healthcare International in Sydney.
Greens General Foods
Brand Manager (2001 - 2004)
Handled brand management roles for Greens General Foods in Sydney.
Cerebos Foods
Brand Manager and Innovation roles (1999 - 2001)
Managed marketing and innovation roles at Cerebos Foods in Sydney.
Unilever
Marketing and Sales Roles (1995 - 1999)
Held various marketing and sales positions at Unilever in Adelaide and Sydney.