Lisa Reuben
Graphic Designer
A passionate brand designer, strategic thinker, and hands-on creator helping redefine and elevate the brands at the heart of your business.
Summary
With over 20 years in design and branding, I help organisations build stronger recognition and a professional presence through strategic, cohesive visual communication. I focus on translating what a business stands for into design that feels aligned, communicates clearly, and supports meaningful growth. I bring both strategic thinking and creative execution together - making the process easier, clearer, and more effective.
Understanding your business needs before the creative delivery, means the brands I work with aren’t just visually strong - they work in the real world. In my consulting work, I’ve supported organisations across various sectors with brand foundations, brand management, and design leadership, helping them create more consistency and impact across all touch-points.
This approach is shaped by years of running my own studios - first in Pretoria, South Africa, and now in Brisbane - experiences that have taught me the value of listening closely, collaborating well, and creating brands that people feel proud to represent.
Experience
The Luxe Branding Co.
Founder & Creative Director (2018 - current)
The Luxe Branding Co. is an independent brand and design studio specialising in strategic brand development The studio delivers full-suite brand solutions including brand foundations, logo and identity design, brand guidelines, marketing collateral, digital assets, and WordPress/Divi websites.
We create cohesive brand systems that strengthen recognition, improve client perception, and ensure businesses are seen, recognised, and remembered.
Through a structured, strategy-led approach, we uncover the elements at the core of each brand - reviewing the internal foundations, customers and competitive landscape to identify gaps and opportunities.
Translating insight into aligned brand identities, websites, and collateral that work together seamlessly - delivering professionally executed design - from logo design and core stationery to signage, marketing materials, templates, and digital assets, developing complete brand libraries that create consistency across every touch-point and support sustainable business growth.
Inkblott Design & Advertising Solutions
Owner & Creative Lead (2013 - 2018)
Owned and led a boutique design studio providing brand identity and visual communication solutions for small to mid-sized businesses across various industries. Managed client relationships, provided creative direction, and ensured high-quality outcomes. Directed brand development projects and managed staff to client relationships.
Qualifications
BA Creative Brand Communication (2004)
AAA School of Advertising - South Africa
Diploma in Marketing Communications (2004)
International Advertising Association