Katie Cahill

Katie played a key role in supporting and scaling digital marketing capability across more than 600 centres nationally. She trained and supported centre teams through webinars, mini training sessions and practical resources, while managing the Canva for Centres program to streamline content creation and improve brand consistency. She developed and executed a data-driven organic social media strategy across Facebook, Instagram, LinkedIn and TikTok, overseeing content creation, filming, editing, reporting and asset development. She also monitored online sentiment using Brandwatch and delivered regular performance insights to national and state teams to refine strategy and strengthen results.

Katie designed and launched a national centre enablement program, coordinating subject matter experts to upskill teams and increase engagement. She supported paid social and search campaigns through analysis and reporting, contributed to customer journey mapping and competitor research, and executed integrated national and local campaigns aligned to business goals. Alongside managing external agencies and collaborating with internal stakeholders, she oversaw a marketing template library, mentored junior team members and ensured marketing initiatives were delivered efficiently, strategically and at scale.

Katie oversaw all digital content and performance channels, including social media, email marketing, blogs and website management, alongside reporting through Google Analytics and Google Search Console. She led day-to-day website operations, SEO optimisation and content updates, and spearheaded the development of three new websites and an e-commerce store, ensuring strong alignment with business objectives and user experience best practice. She also planned and delivered content to support both always-on initiatives and major campaigns, producing digital and print assets using the Adobe Creative Suite.

A standout achievement was the creation and execution of the Ekka Strawberry Sundaes volunteer program, where she built the full digital ecosystem including recruitment funnels, platform development, communications and marketing automations, successfully managing 2,000 corporate and public volunteers. She applied advanced audience segmentation and data-driven insights within the CRM to refine targeting, improve engagement and optimise overall digital performance.

Katie led the development and ongoing maintenance of the college website, ensuring strong functionality, user experience and performance. She created a comprehensive online Subject Selection portal featuring custom videos, iconography and tailored descriptions for more than 75 subjects, supporting informed decision making for students and families. She also oversaw social media content planning and engagement opportunities, while monitoring website and social performance through tools such as Google Analytics and Meta Business Suite.

In addition, Katie curated and produced annual yearbooks across multiple campuses, coordinating contributors and capturing high-quality photography. She managed the college’s media archive, designed print and digital collateral using the Adobe Creative Suite, and provided end-to-end event support including photography, social coverage, graphic design and on-the-ground coordination.

Humanize 124 words