Jasmin Hawke
Marketing Strategist
Strategic Marketing Leader helping SMEs evolve their business visions into tangible marketing strategies that build stable growth pipelines.
Summary
Success begins long before your first campaign goes live; it starts with the right strategy. Jasmin specialises in creating clear, actionable marketing strategies that align with business goals, sharpen positioning, and set focused targets for success.
With over 13 years’ experience helping SMEs bring structure, clarity and momentum to their marketing, Jasmin guides businesses through a strategic “uncovery” process, turning scattered efforts into cohesive plans and enabling sustainable growth through tailored marketing roadmaps.
A truly multidisciplinary marketer, Jasmin has led in-house teams and external agencies to deliver full-stack marketing strategies across a wide range of industries. Her ability to zoom out to the big picture while staying close to the detail ensures marketing efforts remain tightly aligned to business outcomes, with clear direction for everyone involved.
Her strengths in research, data analysis and insight development bring an evidence-led perspective to every project, grounded in an outside-in approach that places customer needs, behaviours and motivations at the heart of strategic decision-making.
Jasmin excels in integrated marketing strategy, GTM and positioning, customer journey mapping, copywriting, data visualisation, attribution frameworks and marketing automation. She holds a Bachelor of Communications (Public Relations & Journalism) from the University of Queensland and a Mini MBA in Brand Marketing.
Experience
CarExpert.com.au
Head of Marketing (2023 - current)
Leads multi-channel marketing strategies, enhances customer engagement, and drives commercial growth. Achieved a $4M uplift in revenue through innovative brand solutions and a 165% revenue increase through optimisation strategies. Collaborates with national publishers, enhances CRM strategies, and manages GTM for B2B products.
Southern Cross Austereo
National Trade Marketing Campaign Manager (2019 - 2022)
Drove integrated B2B marketing strategies and achieved 19% YoY growth in commercial share. Designed GTM campaigns, strengthened brand positioning, and managed trade events. Partnered with internal teams to shape product positioning and messaging.
Brisbane BMW Group
Marketing Manager (2017 - 2019)
Led end-to-end marketing strategy, executed full-funnel campaigns, and built strategic partnerships. Localised global brand campaigns, managed budget and marketing governance, and ensured brand consistency. Collaborated with internal teams to align customer experience improvements with market needs.
Brisbane Marketing - South Bank
Senior Marketing Executive (2014 - 2017)
Delivered high-impact marketing campaigns for South Bank Parklands, promoted major events, and facilitated stakeholder partnerships. Championed off-peak visitation strategies, acted as brand steward, and produced cohesive multi-channel campaigns. Led campaign collaboration across government, tourism, and commercial partners.
UDIA Queensland
Marketing Coordinator (2013 - 2014)
Planned and executed integrated marketing programs, supported industry events and member engagement. Led content development for industry publication, supported corporate communications and sponsorships. Developed expertise in stakeholder alignment and cross-sector messaging.
KD Public Relations
Junior Publicist (2011 - 2013)
Supported media relations, coordinated publicity campaigns, and managed press materials for brand activations. Developed a strong understanding of brand storytelling, audience-first communication, and stakeholder engagement under high-visibility conditions.
Qualifications
Mini MBA in Brand Marketing (2021)
Mark Ritson, Marketing Week
Communications, PR & Journalism Major (2012)
University of Queensland