Hayley Campbell
Content Strategist
Experienced Marketing and Communications Professional Specialising in Copywriting and Brand Strategy
Summary
Hayley Campbell is a proficient marketing, copywriting, and communications expert with over 12 years of experience. She excels in content marketing, copywriting, and brand strategy, focusing on small and medium businesses in the mental health and wellbeing sector. Hayley has a proven track record of enhancing brand image through creative writing and storytelling. She demonstrates strong communication, innovation, time management, research, leadership, and teamwork skills.
Experience
Hayley Campbell Copywriting
Owner (2019 - current)
Provided content marketing and copywriting services for small and medium businesses in the mental health and wellbeing sector. Offered editing, proofreading, and brand voice consistency. Developed strategic copy and brand strategies to engage target markets and foster business growth.
Hilton NT
Marketing and Communications Manager (2018 - 2019)
Led marketing plans and activities for four properties, enhancing brand awareness and revenue. Managed media relations, budget, and post-campaign analysis. Maintained websites, social media, and brand standards.
TeamHEALTH
Marketing and Communications Manager (2016 - 2018)
Implemented communication strategies and a rebrand. Managed website development, social media, and key events. Produced marketing materials and engaged with stakeholders and media.
St Andrew’s College
Marketing and Communications Manager (2016 - 2016)
Planned and executed college marketing initiatives. Developed publications, managed website, and social media. Promoted college to the community and supported student recruitment.
Qualifications
JOURNALISM (2013)
University of Sunderland