Haley Gu
Digital Marketing Coordinator
GA4 & Looker Studio Expert | Custom Dashboards & Tag Manager Setup
Summary
My goal is simple: to help you make smarter business decisions through accurate data, clear insights, and custom dashboards. Whether you're aiming to track meaningful events, increase conversions, or better understand user behavior—I tailor solutions that match your goals and industry.
I specialize in GA4 implementation, tag setup via Google Tag Manager, and building real-time dashboards in Looker Studio that speak to different stakeholders—from marketing teams to C-suite.
I offer:
- GA4 Setup & Audit: Configure or troubleshoot your GA4 property, including event tracking, conversions, and custom dimensions/metrics.
- Google Tag Manager Integration: Implement, organize, or fix tracking tags to streamline data collection across your website or app—no developer delays.
- Looker Studio Dashboards: Build dynamic, stakeholder-specific dashboards that translate raw GA4 data into actionable insights. I can segment views for marketing, product, sales, or executive teams.
- Event Strategy & Funnel Design: Set up goal-based tracking aligned with your user journey and KPIs.
If you’re looking to take control of your website’s data, improve reporting, and unlock actionable insights, let’s talk. Book a consultation today and discover how we can elevate your digital performance.
Experience
Eightcap
Marketing Coordinator (2025 - current)
Manage digital marketing campaigns across paid and organic channels for Eightcap, a global fintech company. Other responsibilities include working on conversion funnels, SEO, and content strategy, as well as developing campaign tracking frameworks and performance dashboards.
Whitehorse City Council, Melbourne, Australia
Marketing and Strategic Communications Intern (2024 - 2024)
Executed digital campaigns across social media, website and email. Reported on performance using analytics tools. Applied audience insights and sentiment analysis to shape content strategy and support community engagement.
Cushman & Wakefield, Beijing, China
Marketing and Communications Assistant (2023 - 2024)
Planned and executed onsite events, distributed press releases, managed B2B social media platforms, and utilised Salesforce Cloud for email marketing. Increased Share of Voice and grew email subscriptions significantly.
VICPROP Holliez Group, Melbourne, Australia
Marketing Assistant (2023 - 2023)
Managed social media accounts, executed paid advertising campaigns, and developed SOPs for content marketing. Successfully engaged Chinese and local Australian audiences while improving brand consistency.
Hallmark Honk Investment Management, Shanghai, China
Marketing Research Assistant (2021 - 2021)
Researched Forex trends, conducted market and competitive analysis, and delivered strategic reports to support investment decisions.
Qualifications
Master of Marketing Communications (2025)
University of Melbourne
Bachelor of Business and Trade (2022)
University of Reading