Fred Ragg

Fred Ragg is a growth strategist specializing in sustainable scaling for purpose-driven brands. As Founder of Tiger Red, he helps impact-focused organizations navigate complex growth environments through adaptive strategies that work with uncertainty, not against it—moving beyond cookie-cutter playbooks to build approaches that leverage each brand's natural advantages.

With over $15 million in managed digital advertising spend, Fred has developed expertise in transforming underperforming marketing operations into efficient growth engines. At Future Super, he delivered 68% member growth over 3.5 years and achieved the company's best quarterly performance in five years (21% YoY growth) by consolidating from 11 advertising platforms to 2 high-performing channels and focusing on signal detection over statistical significance.

Fred's methodology centers on honest assessment over industry best practices, building sustainable systems rather than chasing short-term wins. He specializes in working with marketing teams who understand their brand but need guidance scaling in complex environments—helping them avoid costly mistakes while building long-term growth capabilities.

His collaborative approach combines analytical rigour with creative strategy, focusing on experimentation and iteration to uncover growth opportunities others miss. Fred holds a Bachelor of Commerce (Management) and has led cross-functional teams at organisations including Future Super and Verve Super.