Erin Hatley
Marketing Strategist
Accomplished senior marketing and communications leader with expertise in brand stewardship, strategic campaigns, and stakeholder engagement.
Summary
Accomplished senior marketing and communications leader with nearly 20 years of experience in shaping brand identity, driving strategic campaigns, and elevating corporate reputation across complex sectors. Expertise in brand stewardship, storytelling, strategic campaign leadership, team management, stakeholder engagement, and risk management. Led global marketing and design functions, developed high-performing teams, and transformed marketing strategies at various organisations. Skilled in brand management, sponsorship, marketing efficiency improvement, stakeholder trust building, and leadership. Experienced in public affairs, change management, media relations, event planning, and campaign strategies.
Experience
Unspun PR & Marketing
Founder/ PR & Marketing Consultant (2025 - current)
Leading end-to-end marketing, public affairs, and communications strategies for complex sectors across APAC. Directing external marketing strategy, global events, and conference planning. Managing investor, media, and government engagement to drive visibility and funding opportunities. Spearheading marketing and communications transformation through standardised workflows and cross-functional delivery.
BMT
Head of Marketing & Communications, APAC (2019 - 2025)
Redesigned and led global marketing and design function, strengthening brand presence. Improved efficiency across 500+ annual campaigns by 80%. Oversaw sponsorships, industry partnerships, and event activations. Managed regional and global marketing budgets and drove strategic investment decisions.
Department of Home Affairs
Assistant Director, Public Affairs (2016 - 2019)
Led national public affairs strategies, managed media unit, and served as primary liaison for communication with senior leadership. Directed crisis communication and stakeholder consultation programs. Worked with CALD media to ensure inclusive communication.
Northrop Grumman Australia
Marketing & Communications Lead, APAC (2013 - 2016)
Established and led brand and marketing function in APAC region. Developed government engagement frameworks, managed marketing efforts for Triton UAS, and collaborated with internal teams to support major bids. Oversaw multimillion-dollar campaign budgets and event activations.
Lockheed Martin Australia
Change Manager, ATO Communications Program (2010 - 2013)
Led strategic communication for ATO's ICT platform rollout, designed change management framework aligned with government priorities. Delivered real-time reporting on program dependencies and communication risks.