Erin Chapman
Marketing Manager
Experienced Senior Marketing Professional with a Proven Track Record in Driving Brand Growth and Customer Loyalty
Summary
Erin Chapman is a seasoned marketing professional with extensive experience in driving brand and transaction growth in various industries. With a proven track record in QSR, retail, and FMCG sectors, she excels in national campaign planning, NPD leadership, and stakeholder management. Erin is known for her confident leadership style, focused on team growth and delivering memorable customer experiences. She thrives in values-led businesses and has a strong commercial mindset with a keen eye on ROI and media optimisation.
Experience
TCC Global
Marketing Director – SEAPAC (2021 - 2025)
- Built the APAC business to deliver >$50m AUD revenue annually
- Led major grocery retailer partnerships resulting in successful campaigns and increased customer spend
- Developed long-term loyalty platforms and customer reward products
Only About Children
Head of Marketing (2019 - 2020)
- Responsible for brand development, lead generation, and customer retention strategies
- Launched Voice of the Customer (NPS) program and managed crisis communications during COVID-19
- Led team of three and worked closely with Private Equity partner, Bain Capital
Craveable Brands | Red Rooster
Head of Customer & Marketing (2017 - 2018)
- Delivered significant LFL sales growth outperforming industry benchmarks
- Managed $25M+ annual marketing budget with improved media efficiency
- Led CRM and e-Comm strategies, new product initiatives, and successful agency tender process
Super Retail Group | Amart Sports
Marketing Manager (2014 - 2017)
- Developed and implemented business-wide promotional planning process
- Led delivery of 30+ national campaigns annually and managed the marketing budget
- Owned eDM content strategy and increased media share of voice
SKINS Compression
Global Head of Marketing (2010 - 2014)
- Developed marketing materials for global markets and delivered NPD launches
- Launched cause related marketing campaign and managed product packaging
- Leadership and development of marketing team of five