Elaina Pittas
Marketing Strategist
Strategic Marketing Professional | B2B Tech & SaaS | Growth Driver | Partnership Marketing | AI-Enabled Marketer | Growth Mindset
Summary
I’m a growth-focused marketing leader with 10+ years’ experience driving B2B and B2C performance across SaaS, tech, and professional services. At Tryzens, Accenture, and the Australian HR Institute, I’ve built go-to-market strategies and partner campaigns with Shopify, Snowflake, Databricks, and Google Cloud, delivering measurable ROI, accelerated pipeline, and stronger customer experiences.
Highlights include:
✔️ Leading ANZ growth marketing at Tryzens, driving $2.5M+ in influenced pipeline
✔️ Developing and executing partner co-marketing strategies across global tech ecosystems
✔️ Launching integrated campaigns, content frameworks, and event portfolios across channels
✔️ Building value propositions that resonate with complex B2B buying groups
While I’m actively seeking my next full-time marketing leadership role, I’m also open to consulting, fractional, or project-based opportunities where I can help businesses clarify their positioning, optimise performance, and scale growth.
Strengths: Strategist | Growth Marketer | Positioning Architect | Storyteller | Believer
Listening to: Mel Robbins, Think Fast Talk Smart, The Happiness Lab
Reading: The Greatest Salesman in the World – Og Mandino
Experience
Tryzens
Senior Marketing Manager (2024 - 2025)
Led ANZ marketing for a global digital commerce consultancy, building regional strategy and executing integrated campaigns aligned with pipeline, partner growth, and brand awareness. Secured co-marketing investment from Salesforce and Shopify, delivering a hero campaign that generated $400K+ in deal contribution. Designed and ran CxO events, webinars, and executive roundtables. Collaborated cross-functionally to localise content and deliver agile marketing programs.
Accenture
Global Data & AI Partner Marketing Manager (2023 - 2024)
Led joint GTM strategies with top partners like Databricks and Snowflake, delivering global campaigns, events (e.g., NRF), and executive narratives. Owned co-marketing strategy, content development, and stakeholder enablement to drive partner-aligned growth.
Accenture
Corporate Citizenship Strategy Associate Manager (2022 - 2023)
Reinvigorated purpose-led engagement for 7,500+ staff. Drove campaigns such as STEPtember and implemented new programs and partnerships to lift participation, with a 47% engagement rate.
Accenture
Technology Marketing Associate Manager (2021 - 2022)
Managed high-profile campaigns for cloud, cybersecurity, and sustainability. Drove GTM efforts with Google Cloud, VMware, and RedHat and secured major media coverage.
Australian HR Institute
Marketing Communications Manager (2018 - 2021)
Led a team delivering campaigns across 13 product streams. Managed national events, membership programs, and award marketing, achieving record enrolments and launching successful brand initiatives.
Qualifications
Bachelor of Business (Marketing) (2011)
Victoria University