Astrid Dare
Chief Marketing Officer
I provide marketing strategy and leadership to help purpose-driven organisations increase their impact.
About
I am an executive leader and Chief Marketing Officer with extensive experience in strategy, marketing, and customer experience.
I've worked for large multi-national organisations through to start-ups, with teams and budgets of various sizes.
I excel at providing clarity through clear strategic marketing plans, and delivering results by leading teams to execute plans with excellence. While I have broad industry experience, including many years within FMCG, retail, and superanuation, I'm particularly passionate about helping purpose-driven organisations increase their impact.
Experience
Like Family
Chief Marketing and Customer Officer (2023 – 2024)
Managed a Customer & Growth team of 12. Developed growth strategies, reduced customer acquisition costs, and improved processes to deliver better customer experience.
Christian Super
Chief Member Experience Officer (2018 – 2022)
Managed a team of 12. Developed a strategic marketing plan, delivered above-average net member growth each year, and improved the overall member experience, resulting in the super fund being ranked second for customer experience in 2021.
GII3
Senior Marketing Consultant - Contract (2018 – 2018)
Successfully led the AMF to ZONE Bowling re-branding project within a tight timeframe, demonstrating strong relationship-building skills.
Supatreats Australia
Head of Marketing & Menu - Contract (2016 – 2017)
Developed marketing and menu strategies, delivered digital assets such a new e-commerce platform, and created promotions to drive incremental sales for Wendy's Milk Bar franchises.
Craveable Brands
Marketing Manager, Oporto - Contract (2016 – 2016)
Project managed various initiatives, collaborating with cross-functional teams to deliver with excellence.
McDonald’s Australia
Various Senior Marketing Roles (2008 – 2015)
Led the marketing team responsible for various parts of the business, including breakfast, chicken, Value Picks, and Happy Meals. Also managed innovation and menu strategy initiatives, including developing menu pipeline and rationalisation plans.
The Wrigley Company
Senior Brand Manager (2005 – 2008)
Led the brand team for Eclipse, Juicy Fruit, and Hubba Bubba. Launched the Solano brand of candy in Australia. Worked with cross-functional teams to secure prime product placement in grocery and convenience stores.
SC Johnson
Various Brand Manager Roles (2001 – 2005)
Worked on well-known FMCG brands such as Glade, Duck, and Raid. Launched new products and worked with cross-functional teams to secure shelf space in various grocery retailers.
Qualifications
Bachelor of Business, Marketing Major (2000)
University of Technology Sydney
Key Industries
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