Amelia Rickard
Digital Marketing Manager
Data-Driven Marketer with 10 Years of Experience in Performance and Growth Marketing
Summary
I'm a commercially-minded and data-driven marketer with 10 years of experience in performance, growth marketing, and analytic. I am passionate about B2B SaaS and building marketing engines that drive sustainable growth for startups, and scale-ups.
My background spans both sides of the marketing equation. I've been the in-house jack-of-all trades marketing manager building strategy and running end-to-end campaigns,. I’ve also been the agency specialist orchestrating growth for multiple clients. This dual perspective means I understand both the big picture and the tactical details that make or break marketing programs.
Experience
Resonate CX
Marketing Manager (2024 - 2024)
Developed marketing strategies aligned with company goals, led multi-channel marketing programs, generated increased MQLs, and designed Go-To-Market strategy for U.S. entry.
Care to Translate
Growth Marketing Manager (2022 - 2023)
Executed B2B marketing strategies, refined product positioning, led go-to-market strategies, and managed lead generation campaigns.
OTW
Growth Marketing Analyst (2020 - 2022)
Set up tracking for website performance, analysed campaign performance, performed SEO and CRO analysis, and created insights for pitches.
Freelance
Performance Marketing Manager (2020 - 2020)
Conducted marketing measurement training, managed ad hoc advertising campaigns, and focused on YouTube and SEM.
Radisson Hotel Group
Marketing Executive (2019 - 2020)
Managed local projects, content marketing, and sales enablement for the hotel group brands.
Radisson Hotel Group
Ecommerce Coordinator (2016 - 2019)
Managed affiliate marketing programs, developed performance marketing strategies, and coordinated global campaign localisations.
Jajja Communications
Performance Marketing Specialist (2015 - 2016)
Analysed marketing performance, managed SEM and paid social accounts, and evaluated SEO factors.
Travelbird
Web Editor (2013 - 2015)
Created and edited website content, managed CMS platforms, optimised content for SEO, and handled social media management.
Ebiquity PLC
Broadcast Analyst (2011 - 2013)
Conducted post-buy analysis, managed internal data, analysed media agency performance, and produced client reports and presentations.