Alice Tong

Chief Marketing Officer

Experienced Marketing Professional Driving Growth and Innovation

Queensland, Australia

Summary

Results-driven marketing professional with extensive experience in leading regional marketing campaigns. Skilled in content marketing, digital advertising, social media, PR, events, and project management. Co-Founder of Bright Orange Door, a digital marketing agency in Australia and Singapore. Former Head of Marketing APAC, Content Solutions, at The Economist Group. Holds a Master's in Translation Studies and a Bachelor's in Social Sciences. Bilingual in Chinese and English, with strong cross-cultural communication. Proactive leader focused on driving growth and innovation.

Experience

Bright Orange Door

Co-Founder / Chief Pocket Rocket (2024 - current)

- Lead strategic marketing initiatives for business growth.

- Develop integrated marketing campaigns.

- Provide expert consulting on brand positioning and digital strategies.

- Oversee creative production and client relationships.

- Manage partnerships and campaign performance analysis.

Head of Marketing APAC, Content Solutions (2019 - 2024)

- Developed and executed marketing strategies for sponsored content programs.

- Managed social media campaigns and brand awareness initiatives.

- Led content amplification strategies for audience engagement.

Regional Marketing Manager, APAC (2018 - 2019)

- Developed market entry strategies in APAC.

- Localised global campaigns for regional engagement.

- Created and managed localised content strategies.

Head of Marketing, Content Solutions, Asia (2014 - 2017)

- Executed marketing campaigns for content-led programs.

- Developed customised solutions for sales proposals.

- Promoted from Senior Project Manager.

Integrated Marketing Manager (2011 - 2014)

- Managed event partnerships and media planning.

- Supported advertising sales teams in proposal development.

Key Skills

Pay Per Click (PPC) Social Media Strategy Content Production Digital Marketing Marketing Strategy

Qualifications

Associate Certified Coach (2025)

International Coaching Federation

AMI Competency Framework & Assessment (2025)

Australian Marketing Institute

Masters of Arts in Translation (2012)

Chinese University of Hong Kong

Bachelor of Social Sciences (2003)

University of Hong Kong

HKU Worldwide Exchange Scholar (2002)

University of Victoria

Key Industries

Education & Training Government & Public Administration News, Information, Media & Telecommunications Professional Services Tourism & Travel