Summary
Results-driven marketing professional with extensive experience in leading regional marketing campaigns. Skilled in content marketing, digital advertising, social media, PR, events, and project management. Co-Founder of Bright Orange Door, a digital marketing agency in Australia and Singapore. Former Head of Marketing APAC, Content Solutions, at The Economist Group. Holds a Master's in Translation Studies and a Bachelor's in Social Sciences. Bilingual in Chinese and English, with strong cross-cultural communication. Proactive leader focused on driving growth and innovation.
Experience
Bright Orange Door
Co-Founder / Chief Pocket Rocket (2024 - current)
- Lead strategic marketing initiatives for business growth.
- Develop integrated marketing campaigns.
- Provide expert consulting on brand positioning and digital strategies.
- Oversee creative production and client relationships.
- Manage partnerships and campaign performance analysis.
The Economist Group
Head of Marketing APAC, Content Solutions (2019 - 2024)
- Developed and executed marketing strategies for sponsored content programs.
- Managed social media campaigns and brand awareness initiatives.
- Led content amplification strategies for audience engagement.
FlightGlobal / Cirium, Reed Business Information
Regional Marketing Manager, APAC (2018 - 2019)
- Developed market entry strategies in APAC.
- Localised global campaigns for regional engagement.
- Created and managed localised content strategies.
The Economist Group
Head of Marketing, Content Solutions, Asia (2014 - 2017)
- Executed marketing campaigns for content-led programs.
- Developed customised solutions for sales proposals.
- Promoted from Senior Project Manager.
The Wall Street Journal
Integrated Marketing Manager (2011 - 2014)
- Managed event partnerships and media planning.
- Supported advertising sales teams in proposal development.