Rebecca has over 9 years’ experience working within advertising and marketing agencies with a proven track record of building and growing brands. She has been successful in implementing deliverables and integrated campaign components across all media channels including digital and social media. She has extensive experience across a broad range of industries - aged care, financial services, retail, FMCG, property, childcare and more.
Rebecca has a successful track record of developing and implementing marketing campaigns and communication plans, briefing agencies and subcontractors, copywriting and working with the media. Her project management experience enables her to work on a project from the initial brief through to implementation of segmented campaign and ending with post-campaign analysis.
Rebecca has strong experience in managing marketing communication materials such as corporate websites, intranet content, social media, organisational magazine, video production and marketing communication collateral. Additional to this, Rebecca has particular experience with managing marketing budgets, including preparation of monthly budget reconciliations.
In her personal life she is happily married to her high school sweetheart and together they are the proud parents of daughter Margot and their two ‘foster-fail’ labradors Honee and Jet. She is a passionate baker (her speciality is Red Velvet cupcakes) and a Pilates enthusiast. Rebecca and her husband are also currently awaiting the arrival of their second child.
Working in a senior advisory capacity to directly support the General Manager of Customer Experience to assist with all marketing collateral, online channels, research, administration, events, creative and both internal and external communication needs. In this role I managed the following brands; PresCare, Contented Chef, Walk on Wheels, Surecom and Adapt.
Developing strategic advertising communications to meet specific marketing/communication targets and budgets. Project management of all campaigns and day-to-day work at all times. Management of various forms of digital marketing including SEO/SEM, social media, CRM and more. Development of ideas, presenting relevant recommendations and providing responsive marketing and communication strategies.
Rebecca's time at BCM saw her work on the following brands; Sunsuper, Heritage Bank, Indooroopilly Shopping Centre, Triumph, MaxCare, Sunny Queen Eggs, Bundaberg Brewed Drinks, Goodstart Early Learning, PEET and Wintergarden.