Marketing and communications strategist with extensive experience across a broad range of industries. Proven track record in developing marketing and communication strategies that deliver on business objectives; building and growing brands while successfully implementing deliverables and integrated campaign components across all media channels, including digital and social media.
Brand strategy - evolution of PresCare brand from internally-focussed perspective (“More Connected”), to “It’s more you”, reflecting consumer insights and needs. Campaign production and implementation – external campaign including mainstream media, digital advertising, social media content that maintained market share in a newly competitive marketplace. Website production – managed production of 5 new sites. Event management – annual golf day, raising funds for aged care social activities.
Brand building and integrated campaign management – resulting in Sunsuper becoming Qld’s most recognised superannuation brand. Asset creation, management & moderation – created Dreams for a Better World, Sunsuper’s CSR program, which remains in operation today.
Brand building and campaign management – introduction of the Fisher & Paykel brand to the Australian market and taking it from an unknown brand to the No. 1 whitegoods brand in Australia in 5 years.