Michele Prescott

Cemoh Strategist

| Based in

Brisbane

Member Since

2020

Marketing and communications strategist with extensive experience across a broad range of industries. Proven track record in developing marketing and communication strategies that deliver on business objectives; building and growing brands while successfully implementing deliverables and integrated campaign components across all media channels, including digital and social media.

Michele is currently available for hire.
Michele is currently available for hire.

Portfolio

PresCare (in-home & residential aged care)

Brand strategy - evolution of PresCare brand from internally-focussed perspective (“More Connected”), to “It’s more you”, reflecting consumer insights and needs. Campaign production and implementation – external campaign including mainstream media, digital advertising, social media content that maintained market share in a newly competitive marketplace. Website production – managed production of 5 new sites. Event management – annual golf day, raising funds for aged care social activities.

Sunsuper, Qld industry superannuation fund

Brand building and integrated campaign management – resulting in Sunsuper becoming Qld’s most recognised superannuation brand. Asset creation, management & moderation – created Dreams for a Better World, Sunsuper’s CSR program, which remains in operation today.

Fisher & Paykel, New Zealand whitegoods brand

Brand building and campaign management – introduction of the Fisher & Paykel brand to the Australian market and taking it from an unknown brand to the No. 1 whitegoods brand in Australia in 5 years.

Skills

  • Strategic thinker dedicated to achieving success
  • Passionate advocate for the role of the brand/s in the business
  • Well-rounded communications professional with understanding of all media channels
  • Ability to balance competing agendas of different stakeholders (internal executives and departments, agency partners, external suppliers), and build strong, enduring relationships along the way
  • Skillful written communicator and presenter
  • Highly motivated and results driven