A passionate creative marketer, Luke has worked in various marketing roles across the FMCG range category including natural health, entertainment, food and now travel. Majoring in Marketing, Luke has used his skills across multiple roles where he is the Creative and Content Manager for one of the largest travel companies in the world, Flight Centre.
December is traditionally a slow retail period for Flight Centre, to combat this Luke created a strategy to inspire customers to want to book incredible experiences through a highly engaging content strategy that was supported by retail messages. Focusing on experiences and using a soft sell approach, primarily designed to inspire and warm customers up for post-Christmas, he created the Top 50 Experiences for 2020 across TV, radio, in-store, content, magazines and outdoor.
The Subway trade is highest between 11am - 2pm, Luke created a campaign to raise awareness and drive consideration of Subway for the evening trade. By highlighting the key drivers for a dinner meal, this included a TV advertising campaign, in-store, POS and radio ads.