Luke Wheatley

Cemoh Strategist

| Based in

Brisbane

Member Since

2020

A passionate creative marketer, Luke has worked in various marketing roles across the FMCG range category including natural health, entertainment, food and now travel. Majoring in Marketing, Luke has used his skills across multiple roles where he is the Creative and Content Manager for one of the largest travel companies in the world, Flight Centre. 

Luke is currently available for hire | 10 hours per week
Luke is currently available for hire | 10 hours per week

Portfolio

Flight Centre

December is traditionally a slow retail period for Flight Centre, to combat this Luke created a strategy to inspire customers to want to book incredible experiences through a highly engaging content strategy that was supported by retail messages. Focusing on experiences and using a soft sell approach, primarily designed to inspire and warm customers up for post-Christmas, he created the Top 50 Experiences for 2020 across TV, radio, in-store, content, magazines and outdoor.

Results

  • Highest recorded December sales and enquiry
  • Awareness and consideration increase
  • High engagement across social networks with cost per view under $0.05

Subway

The Subway trade is highest between 11am - 2pm, Luke created a campaign to raise awareness and drive consideration of Subway for the evening trade. By highlighting the key drivers for a dinner meal, this included a TV advertising campaign, in-store, POS and radio ads. 

Results

  • Increase in sales post 3pm 
  • Increase in awareness of post 3pm options for Subway

Skills

  • Excellent leadership and management experience at an executive level
  • Extensive knowledge of creating and implementing content strategies
  • High level of knowledge of all media channels
  • Proven success in developing campaigns that are based on SMART goals
  • Effectively managed budgets for media, creative and research
  • Experience operating as part of an executive leadership team and presenting at board meetings
  • Commercially minded, with strong success metrics as the goal to all content
  • KPI focused and have a proven track record of high performance
  • Thought leader, creating an environment for creative thinking and quick problem solving
  • Goal orientated with a focus on the results and can meet deadlines