Tap into Bing for Premium Marketing Success

Sometimes, thinking outside of the box is the key to your marketing success. So, while your competitors are pouring money into climbing to the top of Google search rankings, they’re probably forgetting about other avenues.

In Australia, Bing is the second-most popular search engine, and while Google certainly has the highest market share, Bing is definitely a source of quality leads. Even with a small market share, consider the fact that billions of searches are conducted on search engines every day. 

The good news for businesses is that Bing is always growing, but at the moment it’s extremely cost-effective to advertise there. Naturally, a focus on Google is important, but in a comprehensive marketing strategy, you may choose to keep a little expenditure aside for Bing too. Remember, sales come from all sources, and if you can tap into a market your competitors are overlooking, it’s much easier to climb to the top of the search rankings.

Get more bang for your buck

Bing has somewhat of a boutique reputation throughout the world, which is one of the reasons people often forget about it. But consider this. With less competitors advertising on Bing, the cost for you to capture the lion’s share of customers is far lower than on Google. Quite simply, it’s easier to make your ads stand out, and easier to drive traffic to your website and boost sales revenue.

Remember, PPC advertising is all relative. You’re paying for clicks, which means there’s little risk to you if you don’t get a lot of traffic. However, if you can capture the Bing audience at a far lower per-click price than you do on Google, you’re still achieving a great ROI for Bing advertising.

Bing has different algorithms and features to Google, so let our expert team devise a focused, sales-driving Bing ads campaign to keep all bases covered. We’ll also do all of the analytical marketing to help refine your advertising for maximum ROI.

Testimonials

We work with some great clients. See what they have to say.

Matthew Walker

Marketing Manager, Story Bridge Adventure Climb
Cemoh helped us implement ActiveCampaign, including importing over 20,000 users from our previous email system. Now everyone at Story Bridge Adventure Climb is able to see exactly what each of our climbers has done and what campaigns they have received.

Nikki Hunter

Head of Marketing and Communications, Doseme
Matt and Simon don’t only advise, but they get things done. It was the best decision we made for our business – our leads have grown tenfold.

Nick Marden

Director, Strong Digital
When you are looking for agencies to work with it is so common to see people who are self-proclaimed experts but lack the actual experience and know how to achieve results. The guys at Paper Planes are the exception rather than the rule, they are genuine experts, not only is their knowledge incredible but they back it up by getting things done and leveraging their experience to get results.

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