Zainab Khosrowtaj

With 15 years of experience leading marketing strategies for over 30 businesses across Australia, New Zealand, and global markets, I’ve consistently delivered revenue and profit growth across startups, scale-ups, and enterprise environments. I specialise in setting clear KPIs, developing both short- and long-term growth strategies, and building in-house digital marketing capabilities from the ground up. My expertise spans performance marketing, CX, brand, and lifecycle marketing—with a strong focus on integrating AI across all functions to drive efficiency and scale. I've delivered 30% to 100% growth outcomes and understand what it takes to launch, scale, and optimise eCommerce businesses for sustainable success.

• I take businesses through digital maturity from A to B with clarity and impact.
• I design sustainable, high-performing growth strategies built on organic levers.
• I embed a customer-first, data-led decision-making engine that sharpens every move.
• I build in-house digital marketing capability, utilising AI to boost efficiency, speed and scale.

Businesses I have worked with: SafetyCulture, Dan Murphy’s, BWS, Langton’s, Cellarmaster, B&L, Unilever, Priceline, UGG Australia, Harris Scarfe, Plush, Michael Hills, Nieman Marcus, Flipflop, Finance: Aberdeen Asset management, Basware, OFX, Accuity, Travel: Tourism Australia, SATC, Education: INTO, Royal Holloway University of London, Technology and Telecom: Vodafone, Webroot, CD Network, VividWireless. Caltex, Kensington Technology Group, and many more.