Yasmina Verwohlt
Chief Marketing Officer
Visionary brand and marketing leader with a passion for sustainability and innovation.
Summary
Yasmina Verwohlt is a visionary brand and marketing leader with 20+ years of experience building brands from scratch, launching market-defining technology innovations, revitalising tired brands, and turning complex multi-brand portfolios into clear, profitable strategies.
Her work has shaped ingredient brands adopted by hundreds of partners, repositioned bluechips after M&As, and delivered marketing programs that consistently lifted margins, expanded markets, and secured investor backing.
A designer by trade and strategist at heart, she brings both creative vision and executional follow-through — ensuring strategies don’t just live on paper but translate into traction, credibility, and measurable results.
She excels in B2B and B2B2C branding, marketing strategy, creative activation, leadership, and innovation.
Yasmina holds a Master's Degree in Product Design and certifications in Digital Marketing Management and Social Media Strategy. She is fluent in English and German, and proficient in French.
Experience
Vyvid Brands
Founder & Strategy Lead (2024 - current)
Driving brand strategy and marketing for next-gen materials and circular systems. Built, evolved, and launched material brands by defining comprehensive brand strategies, including identity creation, naming, market positioning, messaging, and content. Designed and implemented comprehensive marketing plans leading to measurable business growth. Delivered thought leadership platforms and media plans to establish clients as industry authorities.
Braind
Senior Strategist & APAC Business Representative (2011 - 2014)
Shaped market-defining ingredient brands and drove strategic marketing for innovative components and B2B2C technologies. Designed brand strategies and co-branding systems, delivered recommendations to C-suite executives, and developed marketing toolkits for co-marketing success across industries.
YV Branding & Marketing
Self-employed (2008 - 2014)
Developed brands for startups and rebranded established businesses in Europe and APAC. Spearheaded strategic branding projects including successful market entry of an award-winning B2B apparel brand. Directed brand execution for multi-channel campaigns, managed creative, financial, and project operations. Used data-driven insights to develop and optimise marketing strategies. Clients include Lufthansa Group, Implenia, Resmed, GuideDogs, GPR Dehler, and others.
Mainspring
Strategy Director (2005 - 2008)
Developed and led the agency's strategy team, expanded client services, and grew capabilities and revenue. Trained and managed a high-performing agency team to deliver exceptional brand strategy services. Secured new high-value clients and expanded service offerings. Led the development of brand names, identities, campaigns, and marketing toolkits. Clients include ANZ, Cuscal, Visa, Western Union, CUNA, RACQ, Breville, QVB, and others.
BBDO Peter Schmidt Group
Head of Brand Strategy Consulting (2001 - 2005)
Led the strategy division, creating award-winning brand identities for global Fortune 500 clients. Developed comprehensive brand strategies, built and led a high-performing team, co-authored a book, and presented at key industry events. Clients include Lufthansa, Roche, Linde, Bosch, Gaggenau, W.L. Gore, and others.
Design.net AG
Senior Brand Consultant (1999 - 2001)
Advised blue chips in automotive, technology, capital, and consumer goods markets on positioning, brand portfolio, and design strategies. Clients include Volkswagen, Merck, Siemens, Schlumberger, Grohe, Haereus, Schott, and others.
Qualifications
Digital Marketing Manager (2011)
Business Trends Academy
Social Media Strategy & Managament (2011)
Business Trends Academy
Industrial Designer - Product Design (1998)
Universitaet der Kuenste Berline