Vanessa Sammut
Chief Marketing Officer
Fractional Chief Marketing Officer, MBA | Scaling businesses | Championing VOC and Cross Functional Collaboration
Summary
Vanessa is a marketing strategist with 20+ years of experience helping businesses increase sales and build brand awareness. She works with scale-ups, start-ups and established brands across technology, SaaS, travel, finance and social enterprise, creating marketing plans and delivering the activities that bring them to life.
Vanessa has worked with founder-led businesses, overstretched teams and companies ready to expand into new markets, leading projects in positioning, go-to-market strategies, content planning and demand generation across Australia, the UK, Europe, North America, and Asia.
Vanessa focuses on creating sustainable results and building strong relationships. She combine strategic insight with hands-on delivery and bring a cultural fluency shaped by having lived and worked in Malta, Italy, the UK and Australia.
Experience
AlwaysOnMarketing
CEO and Founder (2022 - current)
As the founder of Always on Marketing I work with scale-up, startup and established SMEs as their Fractional CMO and marketing partner.
I work with multiple industries including GreenTech, Financial Services, Cybersecurity and travel. I have successfully built and executed marketing strategies to directly drive revenue and brand growth.
I work alongside in‑house teams and leadership to:
-Lead strategic planning across digital and traditional channels
-Build messaging frameworks, brand positioning and go‑to‑market plans
-Manage campaign execution end‑to‑end, from funnel design to reporting
-Mentor and uplift internal marketing teams to deliver stronger outcomes
Recent achievements include delivering the brand story, successfully launching a new product and funnel structure for a GreenTech scale-up, shaping the positioning of a multi‑day travel software startup, and driving commercial marketing initiatives for Australian fintechs.
Treesury
Chief Marketing Officer (2022 - current)
Scaling Treesury, a blockchain‑based platform that connects agri-food producers with those seeking stable, sustainable investments and industrial buyers using regulated digital security tokens.
Developing brand positioning, messaging, investor pitches and GTM across PR, digital marketing, social media, events and sales enablement.
Kanopi
Head of Growth Marketing - ANZ & North America (2021 - 2022)
Led the company’s marketing strategy and execution across multiple regions, steering a team responsible for driving demand in SaaS and financial services markets.
I reported directly to the CEO and worked closely with product, sales and customer success to ensure marketing activity supported revenue and retention targets.
Key responsibilities and achievements included:
-Developing global go‑to‑market strategies and messaging frameworks
-Leading integrated campaigns across APAC, EMEA and North America
-Overseeing brand development, digital performance, content, and PR initiatives
-Establishing data‑driven reporting to track ROI and guide investment
-Building and mentoring a high‑performing marketing team and managing agency partners
During my tenure I helped reposition Kanopi within competitive fintech and SaaS segments, delivering stronger pipeline generation, improved conversion metrics and brand recognition that supported growth at scale.
Zai
Global Head of Growth Marketing (2019 - 2021)
Standard Chartered backed Zai helps businesses manage payment and move funds. Reported to CEO, and collaborated with Sales, Product and Finance to develop growth-led marketing strategies.
-Developed and executed successful pitch strategies
-Tracked and optimised customer acquisition cost (CAC) and customer lifetime value (LTV)
-Executed successful top, middle and bottom funnel multi-channel campaigns to increase lead volumes
-Improved marketing technology integrations and analytics to monitor campaigns, reduce cost per lead, and increase sales conversions.
Qualifications
Masters of Business Administration (2020)
Torrense University