Tommy Holt
Chief Marketing Officer
Experienced Marketing Executive Driving Brand Growth and Leadership
Summary
Award-winning senior marketing and communications executive with a proven record of leading high-performance teams and driving brand growth. Experienced in integrated campaigns, corporate affairs, sustainability communications, and digital transformation. Skilled at stakeholder management and mentoring agile teams. Key roles at Woolworths Group, Squiz Media, and Primary Health Care. Graduated from Macquarie Business School with a Master of Management and holds a Bachelor of Media, Marketing from Macquarie University.
Experience
Squiz Media and Strategy
Reputation and Communications Consultant (2025 - current)
Lead discovery, research, and implementation of integrated communication strategies. Monitor media sentiment and provide crisis communications support.
Woolworths Group
Head of Group Campaign Communications / Product Owner (2024 - 2025)
Led brand portfolio communications, managed teams, and developed advocacy campaigns. Managed substantial budgets and received leadership program recognitions.
Woolworths Group
Head of Group Sustainability Communications (2020 - 2024)
Established sustainability communications strategy, drove advocacy, and achieved recognition at Banksia Sustainability Awards.
Woolworths Supermarkets
Head of Fresh, Health, Social and Content Marketing (2018 - 2020)
Led marketing for supermarkets, managed campaigns and budgets, and drove category leadership and media savings.
Primary Health Care Limited
Head of Marketing and Communications (2015 - 2018)
Transformed marketing, delivered brand strategies, managed customer experience, and won industry awards.
Randem Commerce
Co-Founder and Chief Relationship Officer (2014 - 2015)
Launched a digital agency, secured key partnerships, and achieved revenue growth. Implemented lean methodologies and end-to-end sales processes.
Tzu and Co
Principal Consultant - Communications, Marketing and Organisational Strategy (2014 - 2015)
Delivered marketing strategies for clients in fashion, alcohol, and technology industries. Drove brand and marketing transformations and secured VC funding for start-ups.
Asciano
Marketing Communications Manager (2012 - 2014)
Coordinated brands, generated revenue, integrated marketing campaigns, and improved business operations.
John Holland / Metro Trains Melbourne
Marketing Communications Manager / Communication and Brand Lead (2006 - 2012)
Consolidated brand strategy, supported business development teams, and led successful campaigns for major infrastructure projects. Achieved significant brand recognition and engagement milestones.