Tina Dochana
Digital Marketing Strategist
Fractional Growth Marketer - HubSpot & Lifecycle Focused - I fix broken growth marketing & sales systems & add to bottom-line revenue
Summary
I help B2B businesses drive bottom-line revenue growth by owning and fixing the growth system — not just running campaigns.
I work as a Fractional Growth Marketer (B2B), specialising in HubSpot, lifecycle strategy, and RevOps-led alignment between marketing, sales, and CRM. My role is to ensure leads are not only generated, but nurtured, converted, and re-engaged in a way that translates into measurable revenue.
Across founder-led and enterprise B2B organisations, I see the same challenge repeatedly:
marketing activity is high, sales teams are busy, but revenue is inconsistent.
The issue is rarely demand.
It’s usually fragmented systems, unclear lifecycle ownership, and poor alignment across teams.
That’s where I come in.
What I typically own:
• End-to-end customer lifecycle strategy (lead → MQL → SQL → customer → re-engagement)
• HubSpot architecture, pipelines, lifecycle stages, and CRM governance
• Lead attraction, nurturing, and re-activation strategy
• Sales and marketing alignment around lead quality and handover
• Revenue reporting and attribution leadership can actually trust
I work closely with founders, executives, and sales leaders to remove friction from the growth system — replacing guesswork with clarity and predictability.
Experience highlights:
• Delivered 40% revenue growth through CRM-led lifecycle optimisation at a B2B organisation
• Generated $1.3M in revenue in 3 weeks through a global HubSpot-driven campaign
• Scaled monthly revenue potential from $2M to $6M by aligning acquisition, CRM, and conversion systems for a construction company.
• Led HubSpot transformations managing 70,000+ contact databases, improving data integrity, automation, and pipeline visibility
I’m most effective when embedded with leadership teams that:
• Are generating leads but struggling with conversion
• Use HubSpot but don’t fully trust the data
• Have sales and marketing operating in silos
• Want senior growth ownership without hiring full-time
If you’re thinking about how your growth system really works — or why revenue feels harder than it should — I’m always open to thoughtful conversations.
Experience
MarketHub Solutions
Director (2023 - current)
Founded a digital marketing agency focusing on delivering data-driven strategies for SMEs, driving significant business growth. Clients include Factor Bikes, Cloud Factory Solutions, Kia, Toyota, Hyundai, Corvette, and more. Expertise in social media management, SEO, paid advertising, influencer marketing, and marketing automation.
New Age Walls
Founder (2020 - current)
Successfully grew and sold the business while expanding sales across multiple countries. Implemented strong SEO and content strategies, launched effective multichannel sales approaches, and drove revenue growth through paid media and social media strategies.
Cloud Factory Solutions
Marketing & Communications Manager (2019 - 2022)
Led growth strategies through marketing initiatives, including social media, SEO, and email marketing. Managed robust CRM systems and initiated digital event strategies during the pandemic.
Anchor Homes
Marketing Manager (2018 - 2019)
Developed marketing plans, managed third-party agencies, and enhanced lead generation efforts through website optimization. Created a customer journey roadmap and implemented various activities to support lead generation.
BizWisdom
Account Manager (2018 - 2018)
Set up client's SEO marketing strategy, conducted audits for website health checks, keyword research, and more to improve digital performance. Managed various marketing positions from 2016 to 2018 including campaigns across social media platforms and full digital marketing efforts.