Suzannah Hoban
Chief Marketing Officer
Helping for-purpose teams align around values, streamline operations and grow with purpose
Summary
Purpose-led strategist and systems consultant helping values-driven organisations scale with integrity
I work with for-purpose businesses to define or refine their vision, mission and values, and use this foundation to align strategy across communications, marketing, operations and impact. My approach helps teams build clarity and cohesion across functions, and ensures growth doesn’t come at the cost of purpose.
I specialise in translating strategy into action — whether that’s turning a comms plan into a live editorial calendar, or mapping customer journeys based on values to support sales conversations. Whatever the task, the outcome will free up leadership time and empower teams to do their best work.
I typically work with clients for a few weeks to a few months, leaving them with the clarity, systems and confidence to scale while staying true to who they are and what they stand for.
Experience
Market Lane Coffee
Head, Marketing, Communications & Sustainability (2022 - 2025)
Led the development of a purpose-led marketing strategy, implemented customer engagement initiatives resulting in revenue increase, introduced customer segmentation and CRM initiatives, managed editorial calendar, and achieved emissions reduction. Partnered with procurement and operations for ethical trade and climate action. Established transparency standards and improved customer experience through digital infrastructure. Developed brand voice, marketing assets, and customer education content.
Nordic Approach Coffee
Director, Communications & Marketing (2018 - 2021)
Led brand, marketing, and digital strategy, introduced customer journey mapping and segmentation, managed communications across international supply chains, built visual and narrative assets for transparency, executed multilingual campaigns, and provided media training. Supported partnerships, media relations, and communications planning.
Collaborative Coffee Source
Global Communications Director (2017 - 2018)
Led global communications and sustainability strategy, established transparency and sustainability standards, improved customer experience through online systems, developed brand voice and marketing assets, delivered customer education content, and engaged with stakeholders to align brand storytelling with values and best practices.
Qualifications
Master of Food Culture and Communication (2010)
University of Gastronomic Sciences
Graduate Diploma of Professional Writing (2004)
Deakin University
Bachelor of Arts, Major in Media (1998)
Swinburne University