Sophia Sorensen
Marketing Strategist
Experienced Public Health Communications Specialist with Strong Digital, Entrepreneurial and Marketing Skills
Summary
I help health-focused brands and organisations turn evidence into digital content people actually care about, and act on.
With 8+ years across government, e-commerce and agency-side, I bring a mix of creative strategy, digital know-how, and public health insight. I’ve led content and comms for QLD Health, built and sold On The Nose (a niche health brand), and currently lead marketing at Type Strong, while being a shareholder for the company.
🔔 Open to 1–2 marketing lead fractional or project-based clients in the health space who want senior-level thinking without the full-time hire.
Experience
On The Nose Co
Founder (2024 - 2025)
Founded, built and sold a business focused on improving breathing among athletes through nasal strips. Successfully obtained TGA approval, developed marketing strategies, managed product logistics, and handled stockist relationships.
Health & Wellbeing Queensland
Senior Communications Advisor (A06) (2024 - 2024)
Lead platform strategies and collaborated with health professionals on digital content creation. Produced blogs, managed social platforms, and designed social posts to promote health and wellbeing initiatives.
Type Strong
Shareholder, Fractional Marketing Lead (2021 - current)
Responsible for growth strategies, content creation, social media management, influencer partnerships, email marketing campaigns, and blog writing. Managed a team of three and contributed to the global expansion of diabetes-related products.
Queensland Health
Senior Social & Digital Media Officer (A06) (2021 - 2025)
Responsible for large-scale project management, platform strategies, and guiding colleagues on content creation. Led documentary and podcast projects, managed advertising campaigns, and developed partnership engagements with stakeholders.
Insight Social Media
Copywriter (2019 - 2020)
Developed campaign ideas, briefed TikTok trends, and worked on client accounts. Pitched and gained new clients, reviewed and proofed various content, and maintained brand tone in writing.
Insight Social Media
Social Media Manager (2019 - 2019)
Managed multiple client accounts, handled content creation, scheduling, blog-writing, reporting, and advertising. Developed successful eCommerce advertising funnels and created branding collateral for a dating app.
Life Apparel Co
Marketing Coordinator (2018 - 2019)
Managed marketing activities including copywriting, social media, influencer management, EDM creation, PR, and collaborations. Project-managed photoshoots, increased Instagram following organically, and secured brand collaborations.
Self employed
Freelance Social Media Advisor (2017 - 2023)
Worked on social style guides, strategies, and collateral for health-related brands. Managed social media for various clients, provided copywriting services, and published written work in magazines. Handled business accounting and finance independently.