Sonny Arifien
Content Creator
Experienced digital content specialist & copywriter with a passion for effective communication strategies. Skilled in project management, brand storyt
Summary
Sonny Arifien is a digital content specialist and copywriter with experience in developing effective communication strategies across various channels. Skilled in project management, brand storytelling, SEO, and creative direction. Managed digital campaigns, collaborated with stakeholders, and operates a film and art history news channel. Holds a MA in Journalism and an Advanced Diploma of Screen and Media. Founder and Creative Director at Privilege of Legends, leading a digital news platform for cinema news and reviews. Worked at Woolworths, Alémais, and as a freelance communications specialist and journalist/copywriter.
Experience
Woolworths at Work
Senior Copywriter/Digital Lead (2024 - 2025)
Senior copywriter on a temporary contract producing customer-centric copy and editorial content for marketing, sales, customer, product, and internal communications. Developed brand voice across emails, web, blogs, social, ebooks, events, and sales material. Nurtured relationships with internal and external stakeholders and worked collaboratively under tight deadlines.
Alémais
Digital Comms Lead (2022 - 2024)
Creative lead and copywriter at a Sydney-based fashion label, producing digital branded copy for seasonal launches, campaigns, press releases, social media, and EDMs. Collaborated with design team and internal/external stakeholders to execute key communications strategies across various touchpoints. Managed brand digital touchpoints across web, blog, newsletters, social, and email.
Freelance
Journalist/Copywriter (2018 - 2022)
Wrote news features, investigative stories, opinion pieces, interviews, and original copy for local news outlets and arts publications. Worked with editorial teams from Vogue Business, Margate Mercury, and others. Also founded and led Privilege of Legends, a digital news platform focused on cinema news and reviews.