Roger Lee

Established a digital marketing consultancy focused on full funnel audits, growth strategies, and campaign management to help businesses achieve more with their digital marketing. Provided services including tech partner suggestions, growth strategies, and ongoing campaign management.

Led performance marketing efforts across 19 brands including Reebok, Shoes & Sox, and Superdry. Built a new internal digital marketing function, improved ROI from paid marketing channels, and unified reporting systems. Managed a team of 5 to deliver digital marketing campaigns and strategic initiatives.

Headed digital customer acquisition at Candlefox, generating significant lead revenue via paid marketing channels. Launched affiliate channel, increased conversion rates, and led paid search, paid social, CRM, affiliate, and remarketing efforts. Contributed to the senior leadership team and managed direct reports.

Led affiliate partnerships at GrowthOps, generating substantial client revenue and managing migrations to new technology platforms. Acquired new clients, contributed to wider business strategies, and managed relationships with clients like Dell and Westpac. Represented the business at industry events and rewrote affiliate contracts for publishers and advertisers.

Established a new revenue stream via affiliate offers, recruited database members, and managed performance network TPN. Played a key role in driving revenue and managing campaigns.

Managed AdCommerce revenue growth, cultivated relationships with advertisers, and improved ROI through custom paid search campaigns. Supported active advertisers including Cellarmasters, Dell, and Only Online.

Managed affiliate campaigns for clients like Argos, Homebase, and Air France, delivering significant revenue growth. Won industry awards and contributed to wider business strategies. Managed relationships with clients and publishers and provided leadership across multiple locations.

Led website growth and development strategies, managed all aspects of the website, and introduced reporting and social media presence. Grew website traffic and enhanced user engagement through site updates and content strategies.

BA (Hons) Advertising and Marketing