Richard Campbell
Chief Marketing Officer
Experienced marketing leader driving revenue outcomes and growth strategies for ASX-listed organizations and high-growth businesses.
Summary
Richard Campbell is a growth-focused marketing leader with over a decade of experience in driving revenue outcomes across B2B and B2C. He has held fractional CMO and senior leadership roles, leading teams and growth strategies for ASX-listed organizations and high-growth businesses. Richard specializes in performance-led marketing strategies, acquisition, demand generation, and go-to-market execution. He is skilled in managing budgets, scaling teams, and delivering results in fast-paced environments. Richard has experience at board, executive, and hands-on levels. Currently, he is the Founder and Senior Marketing Consultant at Aspect Digital, providing performance-led growth strategies across various sectors.
Experience
Aspect Digital
Founder, Snr Marketing Consultant (2024 - current)
Fractional CMO across high-growth startups and established industry leaders, including CarBee and Machines4U, alongside selected SMB clients. Founded and built Aspect Digital, delivering performance-led growth strategy, team leadership, and execution across multiple sectors.
carsales.com Ltd
Group Digital Marketing Manager (2022 - 2024)
Headed an in-house team of digital experts, owned the integrated performance marketing program, managed ATL & BLT media buying campaigns, set annual budgets, targets, and strategy development. Worked on key implementation projects including Google Marketing Platform (GMP) and GA4 migration.
carsales.com Ltd
Senior Digital Marketing Manager (2021 - 2022)
Managed all performance marketing activities, including Paid Search, Paid Social, Display & Video, and Programmatic buys. Started as a Paid Search Specialist and later promoted to Group Digital Marketing Manager.
carsales.com Ltd
Digital Marketing Coordinator/Specialist (2016 - 2021)
Managed performance marketing across Paid Search, Display, and Social channels, and led full-funnel paid social activities.
Australian United Retailers ltd
Marketing Coordinator - Digital & Advertising (2014 - 2016)
Handled marketing coordination duties focused on digital and advertising activities.