Nadine Lafleur
Marketing Strategist
Marketing Leader | Driving Growth for B2B, SaaS & Services Organisations
Summary
Nadine Lafleur is a Marketing Leader with 17+ years’ experience helping B2B SaaS, technology, and services organisations across ANZ & APAC turn marketing into a predictable growth engine.
Over nearly two decades, Nadine has navigated marketing’s transformation - from events and PR to ABM, partner co-marketing, and AI-powered intent data - giving her a unique ability to see the big picture and mentor teams with confidence.
Focus areas:
- Go-to-Market Strategy
- Campaign Development
- Demand Generation
- Account-Based Marketing
- Mentorship & Team Development
Nadine thrives in fractional and consulting roles where she can set strategy, coach teams, and roll up her sleeves to deliver hands-on execution.
Experience
Self-employed
Freelance Marketing Consultant (2025 - current)
Partnering with founders and SMEs to deliver brand strategy, integrated campaigns, and mentoring, driving growth in client base, engagement, and revenue.
Skills: Marketing Strategy · Leadership · Relationship Building · Strategic Communications · Field Marketing
SAP Australian User Group (SAUG)
Head of Marketing (2024 - 2025)
Elevated C-level engagement through exclusive campaigns, executive councils, and targeted membership programs, strengthening partnerships with SAP regional and global teams.
Skills: Marketing Strategy · C-Level Relationships · Customer Acquisition
Talend
Principal Marketing Manager, Australia & New Zealand (2020 - 2023)
Led regional growth through global and account-based campaigns, strategic partnerships with major alliances, and tailored programs addressing local market developments.
Skills: B2B Marketing · Regional Marketing · Field Marketing · Event Management · Marketing Strategy
Marketing Manager, Australia & New Zealand
SAP (2018 - 2020)
Delivered demand generation programs and launched an influencer community to accelerate deals, while building sales alignment and customer advocacy across major industries.
Skills: Regional Marketing · Field Marketing
Luxe Yoga
Founder (2017 - 2018)
Launched and scaled a successful wellness business, overseeing marketing, operations, and team development while building strong community partnerships.
Fujifilm Australia
PR & Marketing Manager (2012 - 2017)
Directed corporate communications and branding strategies across multiple divisions, securing media coverage and industry recognition for creative, innovative campaigns.
StorageCraft Technology Corp.
Marketing Manager, Asia-Pacific (2010 - 2012)
Repositioned the brand with outcome-focused messaging and led integrated campaigns, thought leadership, and events to strengthen market presence and sales alignment.
Skills: Regional Marketing · Field Marketing
International Convention Centre Sydney (ICC Sydney)
Marketing Communications Officer (2007 - 2010)
Designed education and demand generation programs with industry bodies and corporate partners, expanding international conferences and event bookings.