Michelle Tan
Digital Marketing Strategist
Experienced Digital Marketing Manager with Diverse Expertise in B2B and B2C Models
Summary
Digital marketing and business development leader with over 10 years of experience in B2B and B2C models. Michelle has worked for renowned companies like Agoda, Yahoo, Salesforce, and Amadeus, driving partner performance, increasing user bases, and executing successful marketing campaigns. She has expertise in digital marketing, partnership agreements, business development, and account management. Michelle founded AllBaby.com.au, demonstrating entrepreneurial skills, and served as a Digital Marketing Manager, Media Strategist, and Loyalty Partnerships Manager, showcasing her diverse experience and achievements. She holds a Certificate in Digital Marketing and a Bachelor's degree in Commerce (Finance and Marketing), along with strong skills in client management, various marketing platforms, and business strategy.
Experience
AllBaby.com.au
Founder, CEO (2024 - current)
Pioneered a partnership program for a marketplace specializing in pre-loved baby goods, acquired listings, and managed content calendar to boost brand awareness. Launched targeted campaigns to increase online transactions.
TravelClick
Media Strategist (2022 - 2023)
Implemented data-driven attribution model to improve ROI, presented on industry trends to drive strategic decisions, and increased bookings and lead generation through targeted campaigns and audience segmentation strategies.
Australian Multicultural Communities United
Digital Marketing Manager (2021 - 2022)
Revitalized Google Ads campaigns, enhanced social media engagement, and boosted audience viewership for various platforms. Managed a $10K monthly budget and achieved a surge in member sign-ups.
Agoda.com
Loyalty Partnerships Manager (2016 - 2018)
Created regional co-marketing plans with partners, increased partner contribution, and engagement in hotel bookings. Conducted co-marketing campaigns, improved customer engagement, and loyalty program participation.
Salesforce.com
Corporate Sales Manager (2014 - 2015)
Implemented sales strategies to increase transaction volume and enhance client engagement through Salesforce CRM solutions for SMEs.
Yahoo! Search Marketing
Sales Manager (2011 - 2013)
Managed and grew key accounts, exceeding revenue targets, and demonstrating strong account management and client relationship skills.
Qualifications
Digital Marketing Certificate (2022)
Academy Xi
PostGraduate Diploma in Technopreneurship (2006)
Nanyang Technological University, Singapore
Bachelor of Commerce (Finance & Marketing) (2004)
Curtin University of Technology, Perth