Michael Flynn

Led the marketing function at Jinding Australia Group, overseeing strategic marketing across Development, Real Estate, and Funds Management divisions. Directed the successful launch of three residential land developments, managed project brand and sales agency tender processes, and built the company’s corporate marketing infrastructure—including website, collateral, and promotional assets. Supported business growth through staff training and communications roadshows across 10 offices in mainland China, ensuring alignment across internal and external stakeholder groups.

Managing Director at Matisse Communications, partnering with organisations across the senior living, SDA, residential, and commercial property sectors to deliver commercially focused marketing and communications strategies. With 25 years’ experience, I work with leadership teams to align brand, sales, and marketing initiatives with broader business objectives—driving measurable outcomes, improving lead quality, and increasing ROI. My expertise spans brand development, project marketing, media relations, digital strategy, and stakeholder communications. I’ve supported clients including JG King Homes, One to Another, and Red23, and delivered go-to-market strategies for residential projects on behalf of Mach Green.

Oversaw the project marketing for Stockland Retirement Living portfolios across Victoria, South Australia, and Western Australia, encompassing more than 1,150 retirement units and serviced apartments across development and established village clusters. Led the successful launch of key projects, including Affinity Village—Stockland’s first Green Star-accredited retirement community in WA—while consistently achieving strong commercial results. This included high settlement volumes, exceeding revenue targets, and delivering measurable ROI through strategic, data-driven campaigns that enhanced lead generation and market engagement.

Led the Victorian Marketing department for a diverse property portfolio, overseeing the strategic marketing of 16 residential projects, including land estates, housing communities, and apartment developments. Campaigns consistently supported average monthly sales of 30 homes, 74 land lots, and 8 apartments. Projects ranged from 500–1,200-lot land developments and 50–200-home housing communities to high-density projects such as 550 apartments at Freshwater Place.