Mehnaaz Ahmed
Brand Strategist
Results-driven Marketing Leader with 17+ years of experience driving brand strategies and growth across diverse sectors.
Summary
Strategic. Creative. Commercial.
I’m an ambitious, award-winning marketing leader with 17+ years’ experience helping brands grow and stand out across FMCG, Finance, Property, Education, Technology, and Community sectors in ANZ, EMEA, and South Africa.
With experience across client and agency side, I’ve led the strategy and launch of re-brands successfully, led global brand portfolios, launched 50+ products with a 100% success rate, delivered 20+ first-to-market innovations, and consistently driven +10% YoY market share growth through insight-led brand strategies, impactful multi-channel campaigns and sales funnel programs that deliver results.
Recognised as top talent at Johnson & Johnson, I’ve won Product of the Year (South Africa), the Managing Director’s Award, and 2x EMEA James Burke Campaign Awards.
Career highlights include:
- Modernising and rebranding MoneyMe, LJ Hooker & Pack & Send to strengthen relevance and customer connection across digital and offline channels
- Launching Johnson’s Baby’s first ethnic hair care range (still in market today)
- Launching Depend & Poise’s first night-time range in ANZ (still in market today)
- Designing brand strategies, value propositions and sales enablement plans across key sectors in ANZ
Sector Experience:
Finance: MoneyMe, Metrics Credit Partners, Navalo, Insync Investments
Property & Logistics: LJ Hooker, Pack & Send
Technology: GBG, Equifax, RDC.AI, Liveware, End Game Analytics, Canon Business Services
Education & Community: UNSW College, Catholic Education Commission of Australia, Community Broadcasting Association of Australia, North Sydney Junior Cricket Club
Health Care: Johnson's Baby, Savlon, Stayfree, Depend, Poise, Navbit, Access Community Health NZ
I bring a customer-centric, CX, digital-first approach — translating insights and data into clear value propositions, innovative products, compelling storytelling, integrated digital campaigns, and sales enablement strategies that build stronger customer connections and drive measurable business growth.
Experience
Uberbrand Agency
Senior Brand & Marketing Strategist (2021 - 2025)
Consulted with major finance, education, property, and community brands across ANZ to drive growth through brand and product strategy, portfolio architecture, proposition development, and go-to-market execution.
Kimberly Clark
Senior Brand Manager (2020 - 2021)
Led Poise and Depend brand portfolios, developed brand strategies, drove innovation initiatives, and managed marketing strategies to achieve KPIs. Collaborated with global and local teams to deliver strong brand outcomes.
Balmoral Supermarket
Marketing Manager (2018 - 2020)
Directed marketing and promotional strategies for a heritage fruit & veg supermarket, overseeing B2B wholesale, B2C retail marketing programs, and managing CRM, website, and social media platforms.
The Consumer Insight Agency (CIA)
Senior Insight & Brand Strategist (2017 - 2018)
Led ethnographic research and market strategy projects across Africa for global and national clients, shaping brand strategies and customer engagement through deep consumer insights.
Johnson & Johnson Consumer (Kenvue)
Group Marketing Manager - Personal Healthcare (2016 - 2017)
Led brand teams for Stayfree and Savlon, developing brand strategies, marketing, and sales funnel strategies to drive share, equity, and P&L outcomes. Managed P&L, pricing, forecasting, and delivered innovation plans.
Johnson & Johnson Consumer (Kenvue)
Group Brand Manager - Johnson's Baby (2009 - 2015)
Managed the largest consumer portfolio at J&J Consumer, driving category growth through innovation, unique campaigns, and leading activations that fit regional and local preferences. Achieved +10% year-on-year growth and maintained premium equity.