Matt Gudge
Chief Marketing Officer
Growth leader experienced in Corporate / Brand strategy specialising in Ecomm / Marketplaces and Saas
Summary
Matt is a strategic, creative and commercially minded marketing leader with 16+ years of integrated experience across E-commerce, Healthcare, Finance, FMCG, B2B and NFP sectors.
Proven track record of building businesses and brand portfolios. He has experience in business, marketing and brand strategy, fractional CMO roles, and broad leadership positions. Matthew has successfully delivered brand identity projects, scaled businesses, developed marketing strategies, secured funding for implementations and lead significant change programs
He excels in leadership and strategy with a lean to getting things done!
Experience
Healthengine (Sydney)
CMO (2024 - 2025)
Leading marketing across Healthengine marketplace, driving consumer demand, provider growth, CRM transformation, data & AI strategy, and culture & engagement initiatives.
GRPL
Marketing and Brand Strategy (2023 - current)
Fractional CMO, Marketing, brand and leadership consultant. Helping stalled and scaled brands grow through holistic growth support.
MedX Finance (Sydney)
Fractional CMO (2023 - current)
Built the MedX Finance brand from the ground up, drove rapid growth, developed a brand ecosystem, and enabled broker expansion. Drove significant customer acquisition from 0 to over 1000 settled loans in 2 years and over $1bn lent. Embedded growth org within MedX Finance, built reporting and scaled once CAC and LTV became profitable. Onboarded Hubspot and lead change program to improve associate efficiency and data quality. Delivered AI support bots that both enable domain level training for junior team members and rapid customer support.
Mable
Director, Growth Ventures (Consultant) (2023 - 2023)
Identified strategic growth opportunities across the Mable group and executed to bring them to life. Lead the creation of Mable Direct, drove acquisition uplift for Homemade, built the framework for an independent living consultancy and improved lead from internally between brands.
Big Red Group (Sydney)
Marketing Director (2019 - 2023)
Re-built and scaled consumer brands portfolio, secured investments, reshaped B2B offerings, and led a team of marketing professionals.
Integer (Sydney)
Business Partner (2015 - 2019)
Key member of leadership team responsible for business strategy, brand growth, team management, and development across Integer and TBWA client portfolios.
Geometry Global (London)
Account Director (2015 - 2015)
Developed strategic communications for global brand, led complex projects, and drove a commercial model for higher profitability.
Leo Burnett/ Arc (London)
Senior Account Manager (2012 - 2015)
Led accounts, developed strategies, managed finances, and supported consumer studies, achieving promotions and recognitions.
Zest Health Club, Sudbury, England
Owner / General Manager (2009 - 2012)
Established and managed the gym from concept to operation, exceeding membership targets, and implementing successful marketing and PR plans.