Matt Gudge

What GRPL Does

1. Fractional CMO Leadership

GRPL provides end-to-end strategic marketing leadership, driving alignment across business strategy, brand positioning, and commercial growth. You get senior-level direction without the cost or commitment of a full-time hire.

Recent success includes:

MedX Finance:

Built a complete marketing strategy for Australia’s fastest-growing medical finance company. Delivered full brand transformation, national campaign (“That’s More Like It”), CRM rebuild (HubSpot), industry partnerships, and a lead-gen engine contributing to record settlement volumes and broker awards (four brokers in Australia’s Top 25 Commercial Elite list).

Exec Finance (HNWI Brand Build):

Created a new high-net-worth finance brand under MedX, including naming, identity, messaging, and go-to-market strategy.

2. Brand Development & Narrative Architecture

GRPL builds brands that punch above their weight — clear, confident, commercially grounded.

Mangrove Digital:

Developed a full brand identity, narrative, and positioning for a data & MarTech consultancy operating at the intersection of technology and customer experience. Brand direction, voice, website, and messaging ecosystem delivered end-to-end.

3. Strategic Support for Complex B2B Industries

From construction to cybersecurity, GRPL delivers clarity in markets where messaging is complex, technical, and highly competitive.

Major Waterproofing Companies (Top Torch, Waterproofing Integrity):

Complete repositioning, brand systems, marketing structures, and operational growth support to modernise traditional trades businesses.

Cyber Security Firm:

Strategy and narrative work converting technical capabilities into commercially compelling messaging for C-suite buyers.

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Where GRPL Helps Organisations Win

GRPL is built for companies who need:

• Strategic marketing leadership

• Brand transformation

• A customer, brand, and revenue-focused marketing roadmap

• Clarity in complex, technical, or highly competitive markets

• Fractional CMO support to fill capability gaps

• A high-accountability advisor to drive execution and momentum

• Marketing team structure, recruitment, and operating system design

• Go-to-market strategy and corporate narrative development

• Insights, messaging, and pitch development for CEO/board use

• End-to-end campaign planning and agency oversight

• CRM, automation, and martech advisory

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How GRPL Works

• Fractional CMO (8–40 hours per month)

• Strategic advisory retainer

• Fixed-scope brand or strategy projects

• Accelerated 4-week GRPL Growth Audit to diagnose brand, marketing, team, technology, and financial levers

• CEO / founder coaching embedded into the engagement

• Full access to a curated network of specialist creatives, digital experts, and technologists

GRPL combines senior strategy, creative insight, and hands-on leadership to move companies from ambiguity to alignment and from alignment to acceleration.

Led marketing at HealthEngine, transforming brand, growth, and product alignment for Australia’s largest healthcare marketplace. Built high-performing acquisition, lifecycle, and MarTech systems, launched digital scripts, and delivered revenue-focused strategy across patient and provider segments. Drove clarity, scale, and commercial impact.

Identified strategic growth opportunities across the Mable group and executed to bring them to life. Lead the creation of Mable Direct, drove acquisition uplift for Homemade, built the framework for an independent living consultancy and improved lead from internally between brands.

Rebuilt and scaled three consumer brands at BRG, delivering multi-year YOY growth while improving EBITDA. Secured major research and creative investments, reshaped channel strategy, lifted B2B revenue 36%, expanded the team from 3 to 15, and delivered high-engagement leadership scores, even through covid, major brand, CX, and portfolio transformations.

Key member of leadership team responsible for business strategy, brand growth, team management, and development across Integer and TBWA client portfolios.

Developed strategic communications for global brand, led complex projects, and drove a commercial model for higher profitability.

Led accounts, developed strategies, managed finances, and supported consumer studies, achieving promotions and recognitions.

Established and managed the gym from concept to operation, exceeding membership targets, and implementing successful marketing and PR plans.