Louise Peacock

Led the product marketing operational strategy and cross-functional enablement across global marketing, product, and CX teams, driving scalable processes, coaching teams, and delivering workshops that built capability and accelerated go-to-market outcomes:

- Spearheaded scalable GTM processes, improving operational efficiency by 20% and reducing time-to-market for new product launches by 15%.

- Created a single source of truth for customer-impacting initiatives, improving cross-functional collaboration and strategic focus.

- Established a centralised capacity planning process, ensuring alignment between Marketing, Product Marketing, and leadership teams for successful strategy execution.

- Facilitated global workshops and coaching sessions to embed operational frameworks, strengthen cross-team capability, and build leadership confidence in program execution.

- Led and mentored a cross-functional team through complex program delivery, fostering a high-performance, collaborative culture.

- Standardised processes, created templates, and streamlined stakeholder communications to enhance team capability and embed best practices.

Skills: Marketing Operations · Strategy · Program Delivery · Cross-functional Team Leadership · Delivering Workshops

Built and scaled the Product Marketing Operations function, creating frameworks, coaching stakeholders, and embedding best practices that enabled rapid growth and seamless program execution:

- Played a key role in establishing the Product Marketing Operations function, supporting rapid team growth and expansion across multiple regions.

- Developed and implemented operational frameworks to streamline GTM processes and improve team productivity.

- Collaborated with cross-functional teams to align on customer-impacting initiatives and ensure seamless execution.

Skills: Marketing Operations · Cross-team Collaboration · Collaborative Problem Solving

Drove GTM strategy, program management, and customer capability building across global partner teams, delivering creative workshops, and strengthening engagement with external partners:

- Managed regional leads across EMEA, APAC, LATAM, and NA, ensuring alignment on program benefits and GTM strategies for external partner programs.

- Launched a suite of net-new personal development and team coaching benefits, achieving a 95% recommendation rate from participants.

- Drove a 30% increase in engagement through the launch of a new Creative Partners website and the implementation of innovative engagement strategies.

- Developed content for 150+ brands in Creative Workshops 2020, scaling marketing methods to drive product adoption and build trust among audiences.

Skills: Program Management · Presentation Skills · Partner Engagement · Cross-Regional Collaboration & Alignment · Workshop Design & Facilitation

Led creative and agency partner programs across APAC, facilitating workshops, delivering actionable insights, and enabling agencies to adopt mobile-first creative practices that improved client success.

- Led B2B partner engagement in APAC, developing regional campaign plans and delivering actionable recommendations to drive client success.

- Inspired and influenced agency leaders on mobile-first creative best practices, creative development for multiple placements, and optimisation of underperforming assets.

- Facilitated creative workshops and ideation sessions that drove measurable results, supporting adoption of innovative approaches across agency partners.

Skills: Creative Workshop Facilitation · Partner Engagement · Capability Building & Training Delivery · Strategic Campaign Development · Stakeholder Consulting & Advisory

Led content and social strategy within the agency, turning client business objectives into digital campaigns that strengthened brand presence and delivered commercial impact.

- Created and delivered tailored campaign propositions to grow client brands and products.

- Designed and executed strategies aligned to client priorities and measurable outcomes.

- Directed the implementation of digital initiatives that supported sales goals and customer engagement.

- Shifted major client portfolios from traditional to digital-first approaches, delivering campaigns that drove measurable business results for McDonald’s and Commonwealth Bank.

- Drove a 1900% sales uplift with the McDonald’s Cheeseburger Day campaign (2016).

- Spearheaded the award-winning Snaplications campaign, recognised with 4 Cannes Lions in Mobile (2017) and Best of Show – Digital/Mobile at the International Mobius Awards (2018).

- Embedded digital-first strategies, leveraging emerging platforms to engage audiences at scale.

- Developed and scaled digital and social capabilities for blue-chip clients including Woolworths, Commonwealth Bank, NBN, and Sony PlayStation.

- Designed earned media strategies (SEO, SEM) and aligned briefs with organisational goals.

- Shifted client portfolios from traditional to digital-first methodologies.

- Delivered campaigns for new and existing audiences that grew engagement and reach.

- Acted as a thought leader, embedding innovation and best practice into client work.

- Directed strategic initiatives for multinational clients including Peugeot, SAB Miller, and Nestlé, leading digital transformation and customer experience strategies across South Africa, Colombia, and global markets.

- Developed digital strategies for 14 beverage brands across multiple regions.

- Led SAB Miller’s 3-year customer experience strategy across its franchisee network.

- Repositioned SAB Miller through social, content, and community engagement strategies.

- Designed and delivered Nestlé’s digital marketing workshops to upskill staff and strengthen organisational culture.