Leighton Jenkins
Marketing Strategist
I help companies from where they are today and to where they want to be. I join the dots across marketing, sales and technology understanding.
Summary
B2B marketer in dynamic and competitive markets. Drive businesses to compete and win, to understand the market, its shifts and to respond quickly with world-class execution. I want to understand what the customer really wants, their real needs and build a strategy to win their attention and business.
Six areas I think are important:
* Confusing the competitors - competitive attack, defence, delay etc.
* Marketing strategy and execution for digital transformation - meeting customers needs and building great CX
* Channels/Sales Consulting and Execution - helping the frontline staff meet goals
* Demand/Lead Generation across Digital Platforms - deliver great omni-channel CX
* Innovating on the right things - there is no silver bullet
* Hitting budgets and KPI's - understand market and drive the numbers
Over 20+ years experience in Tier 1 IT&T vendors. Understand how to setup and run Marketing and Sales Operations groups. Skills in product, segment and industry marketing, business, consumer and channel sales. Extensive B2B marketing skills, smarts and experiences. Analytic with contemporary skills in marketing automation, Social, content marketing, API's, ecosystems, mobile and digital transformation.
Experience focused on B2B - telco, banking, retail, wine, funded start-ups and IT vendors.
Have worked with: NBN, Telstra Business, Salesforce.com, SugarCRM, Oracle, NetSuite, Microsoft, OfficeMax, Holocentric, Elcom, CarbonView, MYOB, Unisys, TAL, National Australia Bank, GBST, JCurve, Nokia SN, InterSystems, Atlassian, eSavvy, Genos, Winns Folly and Piccadilly Finance.
Experience
Contract / Freelance Work
Independent Consultant (2022 - current)
Projects include consulting for a national retail chain and a mobile telecoms industry association. Work spans mobile carriers, suppliers, and government departments, focusing on industry standards, business profitability, and transformation.
Daisee
Head of Marketing (2021 - 2022)
Leading the marketing of Daisee a fintech/regtech SaaS scaleup that develops cutting edge voice analytics solutions powered by AI. Positioning daisee to help companies improve their contact centre results, with a focus on regulated industries such as insurance, financial services, and public sector.
Role includes brand development, lead generation, content marketing, social campaigns, and partner go-to-market. Supported the company’s recent capital raisek.
nbn
Enterprise Marketing (2018 - 2020)
Marketing of NBN to enterprises, state and federal government agencies. Operating in a complex, highly regulated environment with a complex mix of competitive and cooperative partner relationships.
Role supported the sales team to be successful in key target accounts, developing value propositions, CIO engagement, market education campaigns, content marketing and events such as Gartner Symposium. Significant success from target account campaigns resulted in the NBN winning 7 of top 10 national accounts. Impact was a 50% market-share shift within the segment and significant price/performance changes – particularly across retail and banking. Introduction of new business-grade satellite and ethernet products.
the Jenkins Partnership
Principal (2005 - 2018)
Ran and operated a business with two revenue streams: a consulting business and a lead generation business. The consulting business focussed on marketing, channel and sales strategy for leading Australian businesses including Telstra, TAL Insurance, National Australia Bank, GBST, CarbonView and Atlassian.
The lead generation business developed and run a cloud-based digital platform for complex B2B sales environments. Clients include global SaaS leaders salesforce.com, NetSuite, Sugar CRM, Microsoft and Oracle.
SAP
Marketing/Sales Operations (1998 - 2005)
Demand generation from funnel through the sales pipe.