Lawrence Ladomery

Helping tell the story about one of the most successful WordPress products of all time.

- Launched a new subscription product

- Relaunched the Partnership Program

- Focus on converting unlicensed users

- Changing the perception of the brand in the market

Highlight:

Launch of Support Plus, WPBakery’s first subscription product, with sales tracking well above targets.

FlexRule is a leader in the Decision Intelligence space.

- Sole resource running the Marketing function and part of the RevOps team

- Worked on positioning the brand in a nascent category – Decision Intelligence

- Created pipeline via content, LinkedIn engagement, PR, and events

- Managed GTM of major product releases

Highlight:

Repositioning FlexRule as a leading player in the Decision Intelligence space, a new category that Gartner has included in this year’s Hype Cycle for Analytics and Business Intelligence.

Worked with WordPress product businesses, helping with both strategy and execution.

- Consulted with Convesio, RebelCode, StyleMix Themes, Presslabs, and Mindspun

- Focus on content marketing, SEO, and conversion optimization

- GTM – launched a WordPress plugin

Highlight:

Redesigning StyleMix Theme’s landing page for their MasterStudy LMS, resulting in close to 10X traffic growth over 12 months.

headed up Marketing at Convesio, a US-based web hosting platform designed to scale WordPress.

I worked on a consultancy basis until January 2022, when we received $5M in funding which allowed us to put together a team and grow more aggressively.

I was part of the Leadership team.

Network Dynamics is a Melbourne-based web hosting provider serving Enterprises via its Network Dynamics and WordPress users through WP Hosting (https://wphosting.com.au)

As the first non-technical hire I was responsible for setting up and driving the marketing function.

While automatico is positioned as an Active Campaign consultancy, my work is broader than that.

I typically help startups and small businesses punch well above their weight with limited budgets and resources.

- Product Marketing and Product-Led growth strategies

- Brand positioning

- Data-driven marketing & marketing automation

- Publishing great content (and putting together strategies and frameworks to make it happen)

- SEO in the context of a solid content marketing strategy (see above)

- Processes: setting up an organisation's 'Marketing Operating System'

- Getting my hands dirty building website

Established the agency’s digital operations capability by working with clients such as ANZ, APT Touring, Jemena, Haymes Paint and Latitude Finance.

The focus was on Marketing Automation and data-driven campaigns using Acoustic.

QSR International is a software house based in Melbourne. Its flagship product, NVivo, is the leader in the qualitative research space.

I managed the company’s digital marketing efforts and lead the implementation of marketing automation capabilities.

Produced digital work for TAC, Leggo’s, John West, and WorkSafe Victoria.

Managed the Gambling Licence's Review’s digital products leading to the 2010 gaming licences auction.

- Internet Adviser - European Bank for Reconstruction & Dev.

- Group - Web Manager - BPP Professional Education

- Founder / Product Manager – cityapartments.it

- Community Manager – Multex Investor Europe Senior Community

- Manager - FortuneCity Ltd Web Producer - Net Resources International