Laura Cracknell
Marketing Strategist
Experienced E-commerce & Digital Growth Strategist Specializing in Brand Scaling
Summary
E-commerce and digital growth strategist with extensive experience in scaling brands across various sectors. Founded and scaled a successful direct-to-consumer e-commerce brand, achieving significant revenue growth. Led marketing departments, managed e-commerce operations, and drove digital acquisition strategies. Skilled in growth marketing, paid media, website development, user experience optimization, and data analysis. Excels in international expansion and market entry. Recognised for end-to-end expertise in building and managing brands. Strong track record of delivering sustainable growth and brand equity.
Experience
SALTIST
Founder & Director (2021 - 2025)
Built and managed the brand independently, overseeing product innovation, marketing, and brand storytelling. Stepped back to bring entrepreneurial leadership and hands-on execution to new opportunities.
iKOU Australia
Head of Marketing (2021 - 2024)
Directed marketing, CRM, and e-commerce growth for a ticketing and experiences business. Launched digital acquisition campaigns across SEM, social, and email channels.
The Beauty Chef
Global Head of Digital & E-Commerce (2018 - 2021)
Led the entire marketing department, overseeing e-commerce, brand, and growth marketing strategy. Managed digital acquisition, retention, and CRM programs, significantly scaling revenue and customer lifetime value.
TIXSTAR
Head of Marketing (2017 - 2018)
Partnered with the founder to establish and launch an online gifting business. Directed end-to-end marketing and digital growth strategy, driving strong brand awareness and customer acquisition.
Cultivate Studio (Previously Excel Group Digital)
Founder & Director (2014 - current)
Provided strategic consultancy, delivered digital growth frameworks, and specialized in brand positioning. Founded and scaled a successful direct-to-consumer e-commerce brand, achieving significant revenue growth.
CupcakesDelivered.com.au
Head of Marketing & E-Commerce (2013 - 2017)
Led global e-commerce strategy, scaled online revenue significantly, and built and led the in-house digital team for a cupcakes delivery business.