Kristy Chilman
Chief Marketing Officer
Winning Marketing Strategy | Efficient P&L | Building High Performance Teams
Summary
Results-driven executive professional with a robust history of steering companies towards success and fostering a culture of excellence. Known for collaborative leadership aligning teams with organisational objectives and driving performance. Skilled in navigating complex challenges, fostering innovation, and ensuring adaptability to evolving market conditions through strategic planning and profitable operations.
Experience
THE BRAND ARCHITECT
CEO (2015 - current)
As CEO of The Brand Architect, I have built and scaled a successful marketing agency by combining strategic foresight with operational excellence. I’ve driven sustained business growth through the launch of new service lines and brands, streamlined internal operations for efficiency, and maintained full P&L responsibility. My leadership has been grounded in building strong relationships across clients, suppliers, and strategic partners, while maintaining a customer centric model that has amplified loyalty and satisfaction.
On the client side, I’ve directly managed a $5M+ portfolio with a 85%+ retention rate, delivering tangible outcomes through cross channel marketing strategies and performance focused campaign execution. I’ve led high stakes troubleshooting for underperforming efforts, rapidly diagnosing root causes and implementing corrective strategies to turn results around. My forecasting and market modelling have helped clients stay ahead of industry trends, while my agency's results driven approach has positioned us as a trusted growth partner to ambitious brands.
STUDY GROUP
Director of Marketing (2012 - 2015)
I worked in close partnership with the Sales Director to align marketing efforts with broader organisational goals, leading a high-performing team of 30 professionals to exceed annual KPIs.
With oversight of a $10M+ marketing budget, I implemented data-driven, ROI-focused strategies across digital, print, and traditional channels, maximising performance and minimising spend through smart negotiation and supplier management. My approach was grounded in a deep understanding of market research and audience insights, enabling the development of tailored campaigns that resonated and converted.
I played a key role in identifying and launching new products and brands, securing strategic sponsorships, and executing omni channel marketing strategies that expanded market share and elevated brand presence. By fostering cross functional collaboration and presenting clear, actionable insights to executive leadership, I ensured marketing remained a respected and core driver of business growth and customer engagement.