Kate Thompson

I help my clients elevate their marketing, bring their brands to life, and coach and cultivate marketing and creative strategy talent within their businesses. I'm particularly energised by solving complex challenges and working within categories that rely on brand strategy and human-centred experience design to aid simplification and differentiation (e.g. finance, banking, energy, health, insurance).

You'll find me working with businesses across Melbourne, Sydney and Brisbane as well as collaborating with a curated selection of Australia's leading indie agencies.

I also provide advisory services and fractional leadership to scale ups and established small to medium businesses who need to accelerate growth, drive innovation or just want senior firepower.

Strategic leadership role focused on accelerating the network's capability, enhancing cross-network relationships, and developing a multiagency client engagement model. Delivered $2.5m value and acted as Chief Strategist on integrated accounts included Vinidex and HCF.

Expanded creative production studio offering including launch of new lo-fi and social media products, resulting in revenue growth and profit margins. Led team of 3.

Led agency strategy, growth, and new business development, transforming the company into a global network. Instrumental in winning key accounts and developing brand and content strategies on diverse clients such as HCF, Australian Unity, Mercedes-Benz, and CSR. Led team of 5.

Revamped the agency's positioning as a viable alternative to leading digital and creative agencies. Led innovative content and digital strategies for major clients, including Dan Murphy's, Zoos Victoria, and Virgin Australia. Achieving significant growth and brand engagement in CSAT score of 89%.

Led interactive digital and content strategies for NAB, MLC, SEEK and TAC including TAC's first public 'ideas hack'. Enhanced social media commercial performance.

Pioneered NAB's social media strategy, leading to significant audience growth and engagement. Developed and executed award-winning social campaigns, contributing to brand sentiment uplift. Led a team and established core social media systems and processes.

Supported brand strategy development and implementation, ensuring consistent brand identity across all customer touchpoints. Led the redesign stream of nab.com.au redevelopment, enhancing online customer satisfaction. Developed tools and processes for internal brand training.

Led brand communications and marketing strategies for various programs, focusing on CRM, digital, and sponsorship. Launched Australia's first online superannuation fund and revamped internal communications and consumer investment strategies.