Johnna Ehmke

Lead a boutique marketing and events agency offering end-to-end marketing solutions. As a generalist marketer, I specialise in marketing planning, integrated campaigns, content marketing, and event management, delivering tailored strategies that drive results. I fill part-time or short-term contracting roles, providing expertise in marketing strategy, content development, and events of all shapes and sizes, adapting to client needs and ensuring seamless execution. Learn more at: www.kaleidoscopemarketing.au.

Owned planning and strategy for five high-value ANZ corporate segments, with a focus on retention, cross-sell, and pipeline acceleration. Diversified channel strategy to increase engagement across the full product portfolio, client lifecycle programs and new data and partner alliances. Supported pipeline acceleration through upsell, ABM and thought leadership campaigns, as well as field events, trade shows and sales enablement. Commissioned original research reports with internal research stakeholders and led supporting multi-channel campaigns to drive demand.

Led end-to-end ANZ growth marketing and integrated campaign management across HR, Payroll, Accounting and ERP product lines, adapting global campaigns into local strategies and messaging aligned to regional sales plans and market needs. Delivered data-informed, pipeline-focused initiatives spanning acquisition, retention and expansion sales goals. Managed a team of three Marketing Managers.

Associate Director – APAC (2017 – 2018)

Built integrated APAC campaigns to engage target audiences and strategically market at every step of the buyer journey. Oversaw, trained, and supported APAC regional marketing managers tasked with translating global strategies into locally relevant content. Developed regionally targeted campaign content, customer stories, and other targeted marketing programs to deliver against business and brand strategies.

Senior Marketing Manager – Australia /New Zealand (2015 – 2017) | USA (2014 – 2015)

Delivered integrated multi-channel demand generation, retention and nurture campaigns to deliver high-quality leads and drive revenue for Enterprise/MM/SMB business segments. Engaged cross-functionally with EMEA/US on strategic marketing and servicing to Australia/New Zealand markets. Managed content marketing for 11 products and oversaw all internal and external communications across the brand. Managed two Vertical Marketing Managers (USA), Digital Strategist(ANZ) and PR agency(ANZ).

Implemented lead generation and pipeline acceleration campaigns and events to deliver against sales goals. Executed over 50+ tradeshow, field and accounts-based marketing national events a year. Supported 75+ sales account managers in identifying and building accounts-based marketing programs and sales and retention strategies.