Johnna Ehmke
Marketing Strategist
Senior B2B Marketer Delivering Measurable Results Across Branding, Content, and Lead Generation
Summary
A passionate and results-driven senior marketer and strategist with deep expertise in designing and delivering end-to-end marketing solutions for B2B brands across Australia, APAC, and North America. Skilled at building customer acquisition and retention strategies, refining brand positioning, and leading successful multi-channel campaigns, I bring more than a decade of senior management and agency experience working with enterprise, finance, SaaS, and technology clients.
I specialise in developing integrated marketing plans, content strategies, partner alliances, and high-impact product launches. With a strong record in team leadership, ABM, demand generation, and client advocacy, my focus is on aligning brand messaging, channel tactics, and scalable processes with your business goals. Flexible and hands-on, I bring valuable expertise to contract or interim senior marketing roles, delivering practical marketing strategy and smooth execution tailored to each organisation’s needs.
If your organisation is seeking a strategic marketing partner who elevates outcomes, drives engagement, and leads cross-functional teams, my expertise and approach consistently deliver results from vision to execution
Experience
KALEIDOSCOPE MARKETING & EVENTS
Managing Director (2023 - current)
Lead a boutique marketing and events agency offering end-to-end marketing solutions. As a generalist marketer, I specialise in marketing planning, integrated campaigns, and event management, delivering tailored strategies that drive results. I fill part-time or short-term contracting roles, providing expertise in marketing strategy, content development, and all shapes and sizes of events, adapting to client needs and ensuring seamless execution.
Learn more at: www.kaleidoscopemarketing.au.
CORELOGIC (Now Cotality)
Senior Manager, Corporate Marketing (2020 - 2023)
Ownership of planning, messaging and branding strategies for five high-value ANZ corporate segments. Diversified existing channel strategies to increase brand awareness, client lifecycle marketing, partner alliances and content engagement across all segments. Relaunched Banking/Finance segment value proposition to reposition digital mortgage portfolio capabilities with existing clients and prospects. Lead ABM activities for key growth clients. Managed team of two Campaign Marketing Managers.
SAGE(Now The Access Group)
Senior Manager, Campaign Management (2018 - 2019)
Developed and implemented strategic marketing plans, budgets and forecasts to achieve corporate objectives for four segment's products and services. Owned end-to-end management of campaigns across all channels. Leveraged global content with a locally minded vision and created new content marketing strategy to increase client and prospect engagement. Managed three demand generation managers and a client marketing manager.
Cornerstone OnDemand
Associate Director (2014 - 2018)
Associate Director – APAC (2017 – 2018)
Built integrated APAC campaigns to engage target audiences and strategically market at every step of the buyer journey. Oversaw, trained, and supported APAC regional marketing managers tasked with translating global strategies into locally relevant content. Developed regionally targeted campaign content, customer stories, and other targeted marketing programs to deliver against business and brand strategies.
Senior Marketing Manager – Australia /New Zealand (2015 – 2017) | USA (2014 – 2015)
Delivered integrated multi-channel demand generation, retention and nurture campaigns to deliver high quality leads and drive revenue for Enterprise/MM/SMB business segments. Engaged cross-functionally with EMEA/US on strategic marketing and servicing to Australia/New Zealand markets. Managed content marketing for 11 products and oversaw all internal and external communications across the brand. Managed two Vertical Marketing Managers (USA), Digital Strategist(ANZ) and PR agency(ANZ).
Dell Software (Now Dell Technologies)
Field Marketing Manager (2012 - 2014)
Implemented lead generation and pipeline acceleration campaigns and events to deliver against sales goals. Executed over 50+ tradeshow, field and accounts based marketing national events a year. Supported 75+ sales account managers in identifying and building account-based marketing programs and strategies.
Zeacom (Now Enghouse Systems)
Global Marketing Manager (2009 - 2012)
Managed the execution of domestic and international integrated marketing and PR strategies for Australia, New Zealand, and North America. Oversaw lead generation, product launches, and branding campaigns including online and web marketing communications, case studies, webinars, and sales collateral. Launched company’s first social media and PR engagement strategy. Supervised Associate Marketing Manager and PR agency.
Qualifications
MBA (2008)
Chaminade Universtity